Dr. Svetlana Stepchenkova is a Professor at the Department of Tourism, Hospitality and Event Management at the University of Florida. Her research interests are in marketing communications, branding, and positive image building. She studies tourism behaviors and the effectiveness of destination promotion in situations of strained bilateral relations between nations. She is also interested in the usability of user-generated content for managerial decision making in destination management.
Dr. Svetlana Stepchenkova is a Professor at the Department of Tourism, Hospitality and Event Management at the University of Florida. Her research interests are in marketing communications, branding, and positive image building. She studies tourism behaviors and the effectiveness of destination promotion in situations of strained bilateral relations between nations. She is also interested in the usability of user-generated content for managerial decision making in destination management.