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The hybrid nature of social enterprises gives them a high potential for developing social innovations, but at the same time leads to tensions within these organizations. The barriers they face to gain access to traditional sources of funding are pushing social enterprises to reinforce their business models and rely more on commercial activities, and this fact increases the risk of mission drift and can weaken accountability towards beneficiaries of the social mission in favor of dominant stakeholders such as funders or clients of the commercial activities. Our research attempts to analyze whether partnerships between social enterprises and nonprofits strengthen accountability to beneficiaries without hindering accountability to other stakeholders, thus allowing both social and economic objectives to operate together. Based on a survey with a sample of social enterprises partnering with nonprofits, results reveal that as the partnership moves along a collaboration continuum to a transformational stage, accountability to beneficiaries is encouraged, whereas accountability to other types of stakeholders is also improved or, at least, not affected.
Maria José Sanzo-Pérez; Marta Rey-García; Luis Ignacio Álvarez-González. Downward accountability to beneficiaries in social enterprises: do partnerships with nonprofits boost it without undermining accountability to other stakeholders? Review of Managerial Science 2021, 1 -28.
AMA StyleMaria José Sanzo-Pérez, Marta Rey-García, Luis Ignacio Álvarez-González. Downward accountability to beneficiaries in social enterprises: do partnerships with nonprofits boost it without undermining accountability to other stakeholders? Review of Managerial Science. 2021; ():1-28.
Chicago/Turabian StyleMaria José Sanzo-Pérez; Marta Rey-García; Luis Ignacio Álvarez-González. 2021. "Downward accountability to beneficiaries in social enterprises: do partnerships with nonprofits boost it without undermining accountability to other stakeholders?" Review of Managerial Science , no. : 1-28.
The value co-creation strategy is adopted by companies in its relationships with stakeholders as a mechanism to improve the performance of its activities. Both from the perspective of Corporate Social Responsibility (CSR) practices carried out by companies, and from the approach of the mission that non-profit organizations (NPOs) must effectively fulfil, adopt the strategy of co-creation in activities, projects, programs, etc. that both entities jointly develop is essential to achieve the expected organizational and social value. However, although the value co-creation between companies and its stakeholders (mainly customers) has been substantially investigated in recent years, there is a significant gap in both theoretical and empirical research into the adoption by the NPOs of said management approach in its collaborative relationships with companies. Therefore, after reviewing the literature on co-creation, an NPO-business value co-creation scale is developed in the empirical part, consisting of four basic dimensions: participation, reciprocity, learning, and engagement. The proposed scale shows reliability and construct validity (convergent and discriminant). The main conclusions and practical implications that this management strategy has for organizations are presented.
Yolanda Díaz-Perdomo; Luis Ignacio Álvarez-González; María José Sanzo-Pérez. Non-profit organization-business value co-creation: conceptualization and scale development. Harvard Deusto Business Research 2020, 9, 1 .
AMA StyleYolanda Díaz-Perdomo, Luis Ignacio Álvarez-González, María José Sanzo-Pérez. Non-profit organization-business value co-creation: conceptualization and scale development. Harvard Deusto Business Research. 2020; 9 (1):1.
Chicago/Turabian StyleYolanda Díaz-Perdomo; Luis Ignacio Álvarez-González; María José Sanzo-Pérez. 2020. "Non-profit organization-business value co-creation: conceptualization and scale development." Harvard Deusto Business Research 9, no. 1: 1.
This study compiles the main findings in the field of academic research on pure donation-based crowdfunding (DCF) soliciting monetary contributions for charitable causes. To this purpose, a systematic literature review is conducted, resulting in 92 scientific publications analyzed for the first time in this field of research. The prevailing thematic dimensions and research gaps are identified and discussed. The incipient literature on DCF, with a majority of publications from 2015 onward in the form of empirical articles using quantitative methodologies, focuses on antecedents related to individual donors, organizational promoters as main actors, and online channels and design-related features of campaigns as enablers. However, the effects of DCF on relevant stakeholders (particularly beneficiaries and society in general) remain largely obscure. Based on this analysis, an integrated conceptual framework on DCF is proposed to guide future research. This framework, susceptible of empirical evaluation, allows characterizing the DCF as a distinct and emerging type of philanthropic funding model based on specific and novel antecedents, actors, enablers and effects.
Noelia Salido-Andres; Marta Rey-Garcia; Luis Ignacio Alvarez-Gonzalez; Rodolfo Vazquez-Casielles. Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 2020, 32, 288 -302.
AMA StyleNoelia Salido-Andres, Marta Rey-Garcia, Luis Ignacio Alvarez-Gonzalez, Rodolfo Vazquez-Casielles. Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 2020; 32 (2):288-302.
Chicago/Turabian StyleNoelia Salido-Andres; Marta Rey-Garcia; Luis Ignacio Alvarez-Gonzalez; Rodolfo Vazquez-Casielles. 2020. "Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework." VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 32, no. 2: 288-302.
Information transparency is a key aspect of the Corporate Social Responsibility (CSR) strategy. The new information and communication technologies, such as the Internet, allow companies to disseminate relevant corporate information to different stakeholders and society, promoting voluntary online transparency. The analysis of social responsibility information published on corporate websites permits, among other issues, the development of disclosure and transparency indexes that facilitate comparisons between companies, and the assessment of potential drivers of the transparency strategy. In this sense, this study has two main objectives: (1) To develop a measurement index of voluntary online transparency, and (2) to identify relevant factors that influence on such transparency. The empirical research was carried out by analyzing the websites of a 176 large Spanish retail companies. Regression analysis was used to test the proposed hypotheses. The results obtained show that online voluntary transparency is encouraged by the implementation of CSR principles in store management and by the particular type of contributions in which the social commitment of the retail is materialized (monetary versus non-monetary), as well as by the fact that employees and/or society as a whole represent the main beneficiaries of CSR activities.
Luis Ignacio Álvarez-González; Nuria García-Rodríguez; María José Sanzo-Pérez. Online Voluntary Transparency in Spanish Retail Firms. Measurement Index and CSR-Related Factors as Determinants. Sustainability 2018, 10, 3542 .
AMA StyleLuis Ignacio Álvarez-González, Nuria García-Rodríguez, María José Sanzo-Pérez. Online Voluntary Transparency in Spanish Retail Firms. Measurement Index and CSR-Related Factors as Determinants. Sustainability. 2018; 10 (10):3542.
Chicago/Turabian StyleLuis Ignacio Álvarez-González; Nuria García-Rodríguez; María José Sanzo-Pérez. 2018. "Online Voluntary Transparency in Spanish Retail Firms. Measurement Index and CSR-Related Factors as Determinants." Sustainability 10, no. 10: 3542.
Business-nonprofit partnerships have gained increased relevance in the context of the evolution of corporate social responsibility strategies and the existence of extremely complex societal and environmental challenges. However, these collaborations are also associated with important ethical concerns. Under such a scenario, this study attempts to shed light on the effects of high value-added partnerships—i.e., those characterized by a process of nonprofit empowerment—on two potential risks of business-nonprofit partnerships: co-optation and loss of personnel’s identification with the nonprofit’s social mission. Based on a two-step survey to a representative sample of Spanish nonprofits involved in social partnerships with firms, results reveal the existence of a mixed influence in both cases, positive and negative. Several implications for practitioners are drawn, specifically about how firms and nonprofits can reduce the negative ethical consequences of partnering.
María José Sanzo; Luis Ignacio Álvarez; Marta Rey. Lights and Shadows of Business-Nonprofit Partnerships: The Role of Nonprofit Learning and Empowerment in this Ethical Puzzle. Sustainability 2017, 9, 1410 .
AMA StyleMaría José Sanzo, Luis Ignacio Álvarez, Marta Rey. Lights and Shadows of Business-Nonprofit Partnerships: The Role of Nonprofit Learning and Empowerment in this Ethical Puzzle. Sustainability. 2017; 9 (8):1410.
Chicago/Turabian StyleMaría José Sanzo; Luis Ignacio Álvarez; Marta Rey. 2017. "Lights and Shadows of Business-Nonprofit Partnerships: The Role of Nonprofit Learning and Empowerment in this Ethical Puzzle." Sustainability 9, no. 8: 1410.
This research evaluates the influence of professionalization and partnering with firms on nonprofit productivity. Professionalization is measured in terms of the ratio of paid employees to volunteers, and productivity is measured through the ratio of total assets to number of beneficiaries, and the ratio of total revenues to number of paid employees and volunteers. Empirical analysis combines a survey to a representative sample of Spanish nonprofits, with information available from public sources. Results confirm the existence of a ‘U-shaped’ relationship between professionalization and nonprofits’ capability to reach more beneficiaries with lower assets; a positive effect of professionalization on revenue generation capability; and a positive effect of partnerships with businesses on the nonprofit’s asset-per-beneficiary ratio. Discussion sheds light on the on-going debate about the implications of professionalization and partnering with firms for the capacity of nonprofit organizations to attract resources and to extend their reach in a more efficient way.
María José Sanzo-Perez; Marta Rey-García; Luis Ignacio Álvarez-González. The impact of professionalization and partnerships on nonprofit productivity. The Service Industries Journal 2017, 37, 783 -799.
AMA StyleMaría José Sanzo-Perez, Marta Rey-García, Luis Ignacio Álvarez-González. The impact of professionalization and partnerships on nonprofit productivity. The Service Industries Journal. 2017; 37 (11-12):783-799.
Chicago/Turabian StyleMaría José Sanzo-Perez; Marta Rey-García; Luis Ignacio Álvarez-González. 2017. "The impact of professionalization and partnerships on nonprofit productivity." The Service Industries Journal 37, no. 11-12: 783-799.
This research analyzes the drivers of voluntary transparency in nonprofit organizations (NPOs). Particularly, we assess the influence of key internal and external resource providers—paid staff and business partners—on the extent to which NPOs make accessible relevant information about themselves for public scrutiny on a voluntary basis. First, we conceptualize transparency as one of the critical dimensions of accountability and explain how it has become a key issue for NPOs. Second, we discuss professionalization and business–nonprofit partnerships as business-oriented strategies directly connected to the main challenges (and controversies) NPOs face. Third, following institutional theory as core theoretical framework, we propose a set of hypotheses linking those strategies to transparency. Their influence will be measured through an empirical research based on a survey to a representative sample of 325 NPOs. Regression analysis and probit models will be used to test the hypotheses. The results confirm the positive effects of both professionalization and partnerships, although each strategy influences different dimensions of transparency. La présente recherche analyse les facteurs qui favorisent la transparence volontaire au sein des organismes sans but lucratif. Nous évaluons plus particulièrement l’influence des principaux fournisseurs de ressources internes et externes, soit le personnel rémunéré et les partenaires d’affaires, sur la mesure dans laquelle lesdits organismes mettent de l’information les concernant à la disposition du public sur une base volontaire. Nous conceptualisons d’abord la transparence en tant qu’une des dimensions critiques de la reddition de comptes, et décrivons comment elle est devenue un enjeu clé des organismes sans but lucratif. Nous traitons ensuite de la professionnalisation et des partenariats d’affaire sans but lucratif comme stratégies professionnelles directement associées aux principaux défis (et controverses) des mêmes organismes. En utilisant la théorie institutionnelle comme cadre de travail théorique fondamental, nous proposons en troisième lieu un groupe d’hypothèses qui lient lesdites stratégies à la transparence. Leur influence est mesurée dans le cadre d’une recherche empirique fondée sur une enquête menée auprès de représentants de 325 organismes sans but lucratif. Les hypothèses sont mises à l’essai à l’aide d’une analyse régressive et de modèles des probits. Les résultats confirment les effets positifs de la professionnalisation et des partenariats, même si chaque stratégie influence diverses dimensions de la transparence. Diese Studie untersucht die Einflusskräfte für eine freiwillige Transparenz in Non-Profit-Organisationen. Insbesondere betrachten wir, wie wichtige interne und externe Ressourcenanbieter - bezahlte Mitarbeiter und Geschäftspartner - Einfluss darauf nehmen, inwieweit die Non-Profit-Organisationen freiwillig relevante Informationen über sich zwecks öffentlicher Prüfung bereitstellen. Als erstes konzeptualisieren wir Transparenz als einen der wichtigen Bereiche der Rechenschaftslegung und erklären, wie sie zu einem wichtigen Aspekt für Non-Profit-Organisationen geworden ist. Zweitens diskutieren wir die Professionalisierung und Partnerschaften zwischen Unternehmen und Non-Profit-Organisationen als geschäftsorientierte Strategien, die im direkten Zusammenhang mit den großen Herausforderungen (und Kontroversen) dieser Organisationen stehen. Drittens legen wir die institutionelle Theorie als wesentlichen Theorierahmen zugrunde und schlagen eine Reihe von Hypothesen vor, die diese Strategien mit der Transparenz verbinden. Ihren Einfluss messen wir mittels einer empirischen Studie beruhend auf einer Befragung einer repräsentativen Stichprobe von 325 Non-Profit-Organisationen. Die Hypothesen werden anhand der Regressionsanalyse und mithilfe von Probitmodellen getestet. Die Ergebnisse bestätigen die positiven Effekte einer Professionalisierung und der Unterhaltung von Partnerschaften, wobei sich jedoch jede Strategie auf verschiedene Transparenzbereiche auswirkt. La presente investigación analiza los impulsores de la transparencia voluntaria en las organizaciones sin ánimo de lucro (NPO, por sus siglas en inglés). En particular, evaluamos la influencia de los proveedores de recursos externos e internos claves - personal pagado y colaboradores empresariales - sobre la medida en que las NPO hacen accesible información relevante sobre sí mismas para su escrutinio público de manera voluntaria. En primer lugar, conceptualizamos la transparencia como una de las dimensiones críticas de la rendición de cuentas y explicamos cómo se ha convertido en una cuestión clave para las NPO. En segundo lugar, tratamos la profesionalización y los partenariados de organizaciones sin ánimo de lucro-empresas (BNPP, por sus siglas en inglés) como estrategias orientadas a la empresa conectadas directamente a los desafíos principales (y controvertidos) a los que se enfrentan las NPO. En tercer lugar, siguiendo la teoría institucional como marco teórico fundamental, proponemos un conjunto de hipótesis que vinculan dichas estrategias a la transparencia. Se medirá su influencia mediante una investigación empírica basada en una encuesta a una muestra representativa de 325 NPO. Se utilizarán modelos probit y análisis de regresión para poner a prueba las hipótesis. Los resultados confirman los efectos positivos tanto de la profesionalización como de los partnerariados con empresas, aunque cada estrategia influye en diferentes dimensiones de la transparencia. 本研究分析了非盈利组织 (NPO)...
María José Sanzo-Pérez; Marta Rey-Garcia; Luis Ignacio Álvarez-González. The Drivers of Voluntary Transparency in Nonprofits: Professionalization and Partnerships with Firms as Determinants. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 2017, 28, 1595 -1621.
AMA StyleMaría José Sanzo-Pérez, Marta Rey-Garcia, Luis Ignacio Álvarez-González. The Drivers of Voluntary Transparency in Nonprofits: Professionalization and Partnerships with Firms as Determinants. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 2017; 28 (4):1595-1621.
Chicago/Turabian StyleMaría José Sanzo-Pérez; Marta Rey-Garcia; Luis Ignacio Álvarez-González. 2017. "The Drivers of Voluntary Transparency in Nonprofits: Professionalization and Partnerships with Firms as Determinants." VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 28, no. 4: 1595-1621.
Luis Ignacio Álvarez-González; Nuria García-Rodríguez; Marta Rey-Garcia; María José Sanzo-Perez. Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators. BRQ Business Research Quarterly 2017, 20, 112 -123.
AMA StyleLuis Ignacio Álvarez-González, Nuria García-Rodríguez, Marta Rey-Garcia, María José Sanzo-Perez. Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators. BRQ Business Research Quarterly. 2017; 20 (2):112-123.
Chicago/Turabian StyleLuis Ignacio Álvarez-González; Nuria García-Rodríguez; Marta Rey-Garcia; María José Sanzo-Perez. 2017. "Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators." BRQ Business Research Quarterly 20, no. 2: 112-123.
Nonprofits are under increased accountability pressures to demonstrate their effectiveness. Output measurement (how much is produced) is disregarded as simplistic. Emphasis is made instead on measuring outcomes (changes in the lives of beneficiaries) or impacts (effects developed relative to the mission of the nonprofit, or the overall public good), and a growing portion of organizations state that they measure these effects. However, we question the assumption that outputs such as the number of beneficiaries served are being adequately measured. We first review existing research gaps on results measurement practices and discuss the main types of obstacles to the quality and utility of evaluation data. In this context, we argue for the need to reground nonprofit evaluation in the profound knowledge available about beneficiary populations. We discuss the potential and limitations of reach, a basic output indicator that is defined as the number of individuals directly affected by a nonprofit, and explore the organizational drivers of reach measurement. Evidence from 2,229 nonprofits shows they still lack adequate data on the beneficiaries they serve, face relevant conceptual and practical hurdles when trying to identify them, and are significantly influenced by organizational factors in their capacity to track them. Our research not only shows that nonprofits fail to adequately measure outputs, but also that measuring the number of beneficiaries served and how they are served is not as straightforward as outcome and impact advocates suggest. Practitioners and funders are reminded of the need to place beneficiaries at the core of their evaluation efforts.
Marta Rey-Garcia; Kellie Liket; Luis Ignacio Alvarez-Gonzalez; Karen Maas. Back to Basics. Nonprofit Management and Leadership 2017, 27, 493 -511.
AMA StyleMarta Rey-Garcia, Kellie Liket, Luis Ignacio Alvarez-Gonzalez, Karen Maas. Back to Basics. Nonprofit Management and Leadership. 2017; 27 (4):493-511.
Chicago/Turabian StyleMarta Rey-Garcia; Kellie Liket; Luis Ignacio Alvarez-Gonzalez; Karen Maas. 2017. "Back to Basics." Nonprofit Management and Leadership 27, no. 4: 493-511.
This research analyzes cross-sector partnerships as a new and powerful form of collaboration that encourages the development of social innovation practices. The study focuses on business–nonprofit partnerships and evaluates their influence on the nonprofit’s development of innovations, capability building, and performance. Empirical research is based on a survey of a representative sample of 325 Spanish foundations. Structural equation techniques and multisample analysis served to analyze the data. The results show that close relationships based on trust and commitment foster the nonprofit’s development of innovations, although the intensity of this effect depends on the type of firms’ contribution to the partnership.
María José Sanzo; Luis I. Álvarez; Marta Rey; Nuria García. Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context. Service Business 2015, 9, 611 -636.
AMA StyleMaría José Sanzo, Luis I. Álvarez, Marta Rey, Nuria García. Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context. Service Business. 2015; 9 (4):611-636.
Chicago/Turabian StyleMaría José Sanzo; Luis I. Álvarez; Marta Rey; Nuria García. 2015. "Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context." Service Business 9, no. 4: 611-636.
During the last decade, social innovation has emerged as an outstanding topic for scholars, businesses, and public institutions. This growing interest is due to its potential positive effects on well-being and sustainable development. This study analyzes social innovation under the umbrella of the transformative service research framework. Adopting a resource-based perspective, the research attempts to determine whether the deployment in service organizations of two types of factors that support dynamic capabilities, i.e. internal market orientation, and information and communication technology competence, impacts the extent to which these organizations develop different kinds of product, process, marketing, and organizational social innovations. The study also assesses the impact of these innovation activities on the organization's transformational performance in terms of increased access to new targets. Empirical research is based on a two-step survey to a sample of Spanish nonprofits (particularly, a representative sample of foundations), since the nonprofit sector provides services that possess inherent transformational characteristics. Results confirm the expected positive effects of these two factors on social innovation and performance, and provide several guidelines for implementing social innovations in service industries.
María José Sanzo-Perez; Luis Ignacio Álvarez-González; Marta Rey-Garcia. How to encourage social innovations: a resource-based approach. The Service Industries Journal 2015, 35, 430 -447.
AMA StyleMaría José Sanzo-Perez, Luis Ignacio Álvarez-González, Marta Rey-Garcia. How to encourage social innovations: a resource-based approach. The Service Industries Journal. 2015; 35 (7-8):430-447.
Chicago/Turabian StyleMaría José Sanzo-Perez; Luis Ignacio Álvarez-González; Marta Rey-Garcia. 2015. "How to encourage social innovations: a resource-based approach." The Service Industries Journal 35, no. 7-8: 430-447.
The general aim of this article is to analyze the evolution of national fundraising campaigns for charitable causes in Spain. Qualitative and quantitative perspectives are combined to contextualize features specific to Spain while allowing for comparisons with the other large international emergency campaigns. Main conclusions of the research confirm the historical and continuing importance of the role played by the State while explaining the basic change in the national campaigns. That change embodied a transition from an oligopolistic model of deeply rooted institutions enjoying corporatist agreements with the State that facilitated them privileged access to charitable lotteries, to a model of increasing competition. According to that more modern model, new nonprofit organizations have grown in importance by tapping into emerging philanthropic markets, both through State-mediated mechanisms such as campaigns related to tax-designation schemes, and through direct competition for donations to international aid campaigns from both individual and corporate donors.
Marta Rey-García; Luis Ignacio Álvarez-González; Ricard Valls-Riera. The Evolution of National Fundraising Campaigns in Spain. Nonprofit and Voluntary Sector Quarterly 2012, 42, 302 -323.
AMA StyleMarta Rey-García, Luis Ignacio Álvarez-González, Ricard Valls-Riera. The Evolution of National Fundraising Campaigns in Spain. Nonprofit and Voluntary Sector Quarterly. 2012; 42 (2):302-323.
Chicago/Turabian StyleMarta Rey-García; Luis Ignacio Álvarez-González; Ricard Valls-Riera. 2012. "The Evolution of National Fundraising Campaigns in Spain." Nonprofit and Voluntary Sector Quarterly 42, no. 2: 302-323.
· This article explores the mix of forces explaining variability in good-governance standards and practices by charitable foundations. · A six-drivers framework for explaining improved foundation accountability and transparency is proposed and discussed in the context of a country study. Those drivers are: regulatory pressures, self-regulation, demands for information from donors and other relevant stakeholders, societal pressure derived from scandals, emulation, and third-party assessment. · A simple tool for assessing foundation transparency internationally is proposed and then applied to corporate, endowed, and fundraising foundations in the U.S. and Spain. · Foundations’ financial structure compounds with institutional factors to influence the stage of development of transparency practices, as demands for information from external donors are key. · Benchmarking reports by a third-party information service, providing incentives for peer emulation, seem to be a key driver for increased transparency in the case of Spanish corporate foundations. · Implications for foundation practitioners follow, both relative to foundation transparency assessment and advancement in general, and, in particular, to good governance and accountability of corporate and other closely held foundations.
Marta Rey-Garcia; Compromiso Empresarial Foundation Javier Martin-Cavanna; Luis Ignacio Luis Ignacio Alvarez-Gonzalez, University of Oviedo. Assessing and Advancing Foundation Transparency: Corporate Foundations as a Case Study. The Foundation Review 2012, 4, 77 -89.
AMA StyleMarta Rey-Garcia, Compromiso Empresarial Foundation Javier Martin-Cavanna, Luis Ignacio Luis Ignacio Alvarez-Gonzalez, University of Oviedo. Assessing and Advancing Foundation Transparency: Corporate Foundations as a Case Study. The Foundation Review. 2012; 4 (3):77-89.
Chicago/Turabian StyleMarta Rey-Garcia; Compromiso Empresarial Foundation Javier Martin-Cavanna; Luis Ignacio Luis Ignacio Alvarez-Gonzalez, University of Oviedo. 2012. "Assessing and Advancing Foundation Transparency: Corporate Foundations as a Case Study." The Foundation Review 4, no. 3: 77-89.
This research analyzes whether (1) top management commitment to innovation and/or (2) satisfaction and conflict between marketing and R&D during new product development process, affect the existence of those CSR activities more intensely connected to R&D. An empirical study was carried out combining three information sources: a structured survey of 178 Spanish innovative firms, a detailed analysis of their corporate web sites, and the SABI data base. Results derived from a final sample of 106 firms show that both top management commitment and inter‐functional climate foster various CSR dimensions, although different ones in each case.
María José Sanzo; Luis Ignacio Álvarez; Marta Rey; Núria Garcia; Marta Rey-Garcia. PERCEPTIONS OF TOP MANAGEMENT COMMITMENT TO INNOVATION AND R&D-MARKETING RELATIONSHIP EFFECTIVENESS: DO THEY AFFECT CSR? Annals of Public and Cooperative Economics 2012, 83, 383 -405.
AMA StyleMaría José Sanzo, Luis Ignacio Álvarez, Marta Rey, Núria Garcia, Marta Rey-Garcia. PERCEPTIONS OF TOP MANAGEMENT COMMITMENT TO INNOVATION AND R&D-MARKETING RELATIONSHIP EFFECTIVENESS: DO THEY AFFECT CSR? Annals of Public and Cooperative Economics. 2012; 83 (3):383-405.
Chicago/Turabian StyleMaría José Sanzo; Luis Ignacio Álvarez; Marta Rey; Núria Garcia; Marta Rey-Garcia. 2012. "PERCEPTIONS OF TOP MANAGEMENT COMMITMENT TO INNOVATION AND R&D-MARKETING RELATIONSHIP EFFECTIVENESS: DO THEY AFFECT CSR?" Annals of Public and Cooperative Economics 83, no. 3: 383-405.
Evaluation of the effectiveness of public benefit charitable nonprofit organizations (NPOs), both in terms of organizational performance and social impact, has been increasingly on demand. However, and due to different reasons, nonprofit effectiveness evaluation is still an unresolved issue in practice for many of those organizations. This paper reviews some of the most frequently used evaluation approaches with a double purpose in mind. First, to demonstrate that the application of marketing concepts, particularly those of market orientation and relationship marketing, has still a strong potential in the specific field of practitioner-oriented measurement and evaluation in NPOs. Many of the available frameworks are operations-, accounting and control-, or finance-driven; and therefore risk missing the market- and multi-stakeholder orientation that is crucial to improve the effectiveness of nonprofit organizations in pursuing social innovation, and also the centrality of mission and societal values for nonprofits. Second, the paper outlines and proposes a marketing-based and practitioner-oriented framework for approaching the evaluation of nonprofit organizational effectiveness. The main underlying thesis is that nonprofit effectiveness ultimately depends on the capacity of NPOs to become market oriented and to build and effectively manage relationships with relevant stakeholders over the long-term. The proposed framework combines two different aspects: the first measures the perceived value obtained by beneficiaries/customers, donors, partners and other relevant stakeholders; the second puts a value to the outcomes of those satisfactory relationships in terms of enhanced trust and commitment, ultimately leading to long-term impact.
Marta Rey García; Luis Ignacio Álvarez González; Laurentino Bello Acebrón. The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal. International Review on Public and Nonprofit Marketing 2012, 10, 87 -102.
AMA StyleMarta Rey García, Luis Ignacio Álvarez González, Laurentino Bello Acebrón. The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal. International Review on Public and Nonprofit Marketing. 2012; 10 (2):87-102.
Chicago/Turabian StyleMarta Rey García; Luis Ignacio Álvarez González; Laurentino Bello Acebrón. 2012. "The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal." International Review on Public and Nonprofit Marketing 10, no. 2: 87-102.
Nonprofit organizations have increasingly demanded ad hoc evaluation methodologies during the last decade in order to assess and improve their performance and impact. In this sense, the purpose of this paper is double. First, to demonstrate that the application of general marketing concepts to nonprofit organizations has still a strong potential in the specific field of measurement and evaluation of the social capital created by nonprofits. Second, the paper outlines and proposes a marketing-based and market-oriented conceptual model and methodological approach for evaluating the performance and impact of nonprofit organizations.
Laurentino Bello Acebrón; Marta Rey García; Luis Ignacio Álvarez González. Evaluation of Nonprofit Organizations. Application of General Marketing Concepts. 2011, 1 .
AMA StyleLaurentino Bello Acebrón, Marta Rey García, Luis Ignacio Álvarez González. Evaluation of Nonprofit Organizations. Application of General Marketing Concepts. . 2011; ():1.
Chicago/Turabian StyleLaurentino Bello Acebrón; Marta Rey García; Luis Ignacio Álvarez González. 2011. "Evaluation of Nonprofit Organizations. Application of General Marketing Concepts." , no. : 1.
Over the last years, the Spanish Foundations sector has undergone significant organizational changes. The purpose of this article is to assess such changes insofar as they may positively condition the foundation’s capacity and performance. It specifically analyzes three sections: characterization of the foundation’s board, basic organizational structure of foundations, and degree of associationism. This assessment is based on an in-depth study of a cross-section of foundations registered in the Principality of Asturias (Spain). The results outline several attitudes and behaviors probably common to all Spanish foundations, and their implementation will promote the focusing of these organizations on their beneficiaries and donors.
Luís Ignacio Álvarez González; María José Sanzo Pérez. Organizational changes and dynamics of today’s foundations. International Review on Public and Nonprofit Marketing 2009, 6, 63 -74.
AMA StyleLuís Ignacio Álvarez González, María José Sanzo Pérez. Organizational changes and dynamics of today’s foundations. International Review on Public and Nonprofit Marketing. 2009; 6 (1):63-74.
Chicago/Turabian StyleLuís Ignacio Álvarez González; María José Sanzo Pérez. 2009. "Organizational changes and dynamics of today’s foundations." International Review on Public and Nonprofit Marketing 6, no. 1: 63-74.