This article reviews recent literature on data collection and analysis procedures regarding modal choice in university travel. The review method included the search, selection, and critical analysis of studies published in indexed journals in the bibliographic databases between 2018 and 2023. While most studies utilized online questionnaires, there was some adherence to in-person surveys. Strategies such as social media promotion and prize incentives have been employed. Regarding analysis tools, it was observed that most studies employ quantitative approaches, including statistical tests, discrete choice models, and integrated and latent variable models. In addition to commonly used variables such as socioeconomic or behavioral factors, there has been an inclusion of variables that explain the effect of the global pandemic scenario on the travel behavior of the academic community.