The mixed research design is a progressive methodological discourse that combines the advantages of quantitative and qualitative methods. Its possibilities of application are, however, dependent on the efficiency with which the particular research techniques are used and combined. The aim of the paper is to introduce the possible combination of Hypothesis with EyeTribe tracker. The Hypothesis is intended for quantitative data acquisition and the EyeTribe is intended for qualitative (eye-tracking) data recording. In the first part of the paper, Hypothesis software is described. The Hypothesis platform provides an environment for web-based computerized experiment design and mass data collection. Then, evaluation of the accuracy of data recorded by EyeTribe tracker was performed with the use of concurrent recording together with the SMI RED 250 eye-tracker. Both qualitative and quantitative results showed that data accuracy is sufficient for cartographic research. In the third part of the paper, a system for connecting EyeTribe tracker and Hypothesis software is presented. The interconnection was performed with the help of developed web application HypOgama. The created system uses open-source software OGAMA for recording the eye-movements of participants together with quantitative data from Hypothesis. The final part of the paper describes the integrated research system combining Hypothesis and EyeTribe.

The article describes a new tool for analyses of eye-movement data. Many different approaches to scanpath comparison exist. One of the most frequently used approaches is String Edit Distance, where the gaze trajectories are replaced by the sequences of visited Areas of Interest. In cartographic literature, the most commonly used software for scanpath comparison is eyePatterns. During the analysis of eyePatterns functionality, we have found that tree-graph visualization of its results is not reliable. Thus, we decided to develop a new tool called ScanGraph. Its computational algorithms are modified to work better with the sequences with different lengths. The output is visualized as a simple graph, and similar groups of sequences are displayed as cliques of this graph. The article describes ScanGraph’s functionality on the example of a simple cartographic eye-tracking study. Differences of the reading strategy of a simple map between cartographic experts and novices were investigated. The paper should serve to the researchers who would like to analyze differences between groups of participants, and who would like to use our tool - ScanGraph, available at www.eyetracking.upol.cz/scangraph.

A school world atlas is likely the first systematic cartographic product which students encounter in their lives. However, only a few empirical studies have analysed school atlases in the context of map reading and learning geographical curricula. The present paper describes an eye-tracking study conducted on 30 grammar school students and their geography teacher. The study explored ten tasks using thematic world maps contained in the Czech school world atlas. Three research questions were posed: (i) Are students able to learn using these particular types of maps? (ii) Have the cartographic visualization methods in the school atlas been adequately selected? (iii) Does the teacher read the maps in the same manner as students? The results proved that the students were sufficiently able to learn using thematic maps. The average correctness of their answers exceeded 70%. However, the results highlighted several types of cartographic visualization methods which students found difficult to read. Most of the difficulties arose from map symbols being poorly legible. The most problematic task was estimating the value of the phenomenon from the symbol size legend. Finally, the difference between the students’ and teacher’s manner of reading maps in each task was analysed qualitatively and then quantitatively by applying two different scanpath comparison methods. The study revealed that the geography teacher applied a different method than her students. She avoided looking at the map legend and solved the task using her knowledge.

Weather is one of the things that interest almost everyone. Weather maps are therefore widely used and many users use them in everyday life. To identify the potential usability problems of weather web maps, the presented research was conducted. Five weather maps were selected for an eye-tracking experiment based on the results of an online questionnaire: DarkSky, In-Počasí, Windy, YR.no, and Wundermap. The experiment was conducted with 34 respondents and consisted of introductory, dynamic, and static sections. A qualitative and quantitative analysis of recorded data was performed together with a think-aloud protocol. The main part of the paper describes the results of the eye-tracking experiment and the implemented research, which identify the strengths and weaknesses of the evaluated weather web maps and point out the differences between strategies in using maps by the respondents. The results include findings such as the following: users worked with web maps in the simplest form and they did not look for hidden functions in the menu or attempt to find any advanced functionality; if expandable control panels were available, the respondents only looked at them after they had examined other elements; map interactivity was not an obstacle unless it contained too much information or options to choose from; searching was quicker in static menus that respondents did not have to switch on or off; the graphic design significantly influenced respondents and their work with the web maps. The results of the work may be useful for further scientific research on weather web maps and related user issues.

This paper describes a study of the evaluation of cartographic quality of urban plans in the Czech Republic using eye-tracking. Although map visualization is a crucial part of the urban planning process, only a few studies have focused on the evaluation of these maps. The plans of four Czech cities with different styles of visualization and legends were used in this eye-tracking experiment. Respondents were required to solve spatial tasks consisting of finding and marking a certain symbol on a map. Statistical analyses of various eye-tracking metrics were used, and the differences between experts and students and between the map and legend sections of the stimuli were explored. The study results showed that the quality of map symbols and the map legend significantly influence the legibility and understandability of urban plans. For correct decision-making, it is essential to produce maps according to certain standards, to make them as clear as possible, and to perform usability testing on them.