Gebeyehu Jalu Neagassa is a lecturer at the Mekelle University College of Business and Economics, Department of Marketing Management. He is currently pursuing his PhD in commerce at the School of Commerce, Gujarat University, India, and is also a member of ISER's International Advisory Board. Gebeyehu holds an MBA degree from Mekelle University and a BA degree from Adama Science and Technology University with great distinction. His research interests encompass a wide range of areas, including relationship marketing, strategic management, customer relationship management, banking, supply chain management, and international marketing.