Dr. You-Yu Dai is currently an Associate Professor at the International Business School of Shandong Jiaotong University, China. Dr. Dai is also a part-time Lecturer and Master's and Doctoral supervisor at the Chinese International College of Dhurakij Pundit University, Thailand. He holds a Ph.D. in Management from the Graduate Institute of Recreation, Tourism, and Hospitality Management at National Chiayi University in Taiwan. He has taught at the China-ASEAN International College of Dhurakij Pundit University in Thailand and has served as a marketing professional master tutor. His research interests include tourism management, marketing, consumer behavior, and sustainable tourism. Dr. Dai has published more than 30 articles in academic journals such as SSCI, EI, CSSCI, Scopus, and TSSCI class, more than 40 conference papers, 1 book, and 2 chapters in academic books. He has been an anonymous reviewer for international SSCI academic journals more than 100 times, such as Tourism Management, Asia Pacific Journal of Tourism Research, International Journal of Contemporary Hospitality Management, and others. He was awarded the title of an outstanding reviewer of Tourism Management in Elsevier and a top reviewer for Cogent Economics & Finance.