Value-Focused Thinking (VFT) provides a systematic approach to structure complex decisions for subsequent analysis. It is a powerful complement to decision analysis and its application has been growing in recent years. This paper discusses the application of VFT in Brazil to three problems in different contexts: water management, information system/information technology (IS/IT) strategic planning, and the disposal of plaster waste. This article describes how the VFT approach was used to structure these decision problems and identify alternatives to stall them, which led to developing qualitative and quantitative models for evaluating the alternatives, and discusses how such structures can be used in other similar problems