Dr. Yue Wang is a Senior Lecturer of Singapore University of Social Sciences, and she is the head of the Doctor of Administration Programme. She graduated from the National University of Singapore with a Master’s in Economics and a Ph.D. in Marketing. Her research interests include digital marketing, social media, consumer behaviour and new technology adoption. She has been teaching both graduate and undergraduate level marketing and economics courses, applied research courses and executive training courses. Her research works were presented at International Conferences such as Marketing Science, ACR, ANZMAC, etc.