Revealing the behavioral decision-making mechanism and behavioral effects of farmers adopting green production technologies will help motivate farmers to actively adopt green production technologies, thereby promoting the development of green agriculture. A stratified random sampling technique was used to select 607 Chinese rice farmers, while the endogenous switching regression model was used to analyze the influencing factors and behavioral effects of farmers adopting green production technologies. The results show that the adoption of green production technologies by farmers can significantly increase household income. Among the green production technologies, soil testing and formula fertilization technology has the greatest impact on farmers’ income, followed by straw returning technology and planting green manure. The main influencing factors of farmers adopting green production technologies are education level, cultivated land area, cultivated land fragmentation, soil fertility, and the distance between home and agricultural technology stations. The results of this study provide an empirical basis for relevant government departments to carry out agricultural technology extension work and formulate relevant policies.