Trairong Swatdikun

Dr. Trairong Swatdikun

orcid

Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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ZYZhang Yu
Zhang Yu
Trairong SwatdikunTrairong Swatdikun
Trairong Swatdikun
PLPankaewta Lakkanawanit
Pankaewta Lakkanawanit
SHShi-Zheng Huang
Shi-Zheng Huang
HCHeng Chen
Heng Chen
Despite growing scholarly interest in digital transformation, few studies have systematically explored the mechanisms linking digital transformation capability to firm performance. This study examines both the direct and indirect effects of digital transformation capability on firm performance, offering novel insights by incorporating organizational strategic intuition and digital leadership as mediating variables. These mediators align with the emerging emphasis on strategic risk management in the literature. A survey was conducted among 620 high-tech enterprises in the Yangtze River Delta using a structured questionnaire. The data were analyzed using SPSS 23.0 for descriptive and correlational statistics, SmartPLS 4.0 for structural equation modeling (SEM), and PROCESS 4.2 for mediation analysis. The results reveal a significant direct effect of digital transformation capability on firm performance. Mediation analysis further shows that organizational strategic intuition and digital leadership each significantly mediate this relationship, and a chain mediation pathway involving both variables is also confirmed. These findings deepen our understanding of how digital transformation capability drives performance outcomes and offer practical guidance for high-tech firms seeking sustainable competitive advantages in dynamic digital environments. This study advances the theoretical discourse by clarifying the pathways through which digital transformation capability affects firm performance and provides empirical evidence to inform strategic decision-making in high-tech management.

12 February 2025 in Emerging Science Journal
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DZDongxiu Zeng
Dongxiu Zeng
Trairong SwatdikunTrairong Swatdikun
Trairong Swatdikun
SASomnuk Aujirapongpan
Somnuk Aujirapongpan
SHShi-Zheng Huang
Shi-Zheng Huang
The study addresses faculty turnover in private higher education institutions, a challenge that disrupts institutional progress and educational continuity. It examines the influence of Quality of Work Life (QWL) on turnover intention (TI) and the mediating role of Perceived Organizational Support (POS). Utilizing a stratified random sample of 396 educators across 24 private colleges, data were collected through structured questionnaires and analysed using Structural Equation Modeling (SEM). The findings reveal a significant negative relationship between QWL and TI, indicating that improved work-life balance reduces educators' intent to resign. Additionally, QWL positively influences POS, which further diminishes TI, with POS mediating the QWL-TI relationship. By integrating POS as a mediator, the study provides actionable insights for educational administrators, emphasizing the importance of enhancing QWL and POS to mitigate faculty turnover. The findings offer a foundation for developing targeted policies aimed at improving workplace conditions and organizational support to ensure institutional stability. Doi: 10.28991/ESJ-2024-SIED1-020 Full Text: PDF

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PSPraphada Srisuwan
Praphada Srisuwan
Trairong SwatdikunTrairong Swatdikun
Trairong Swatdikun
SPShubham Pathak
Shubham Pathak
LSLidya Primta Surbakti
Lidya Primta Surbakti
ASAlisara Saramolee
Alisara Saramolee
This study aims to respond to the new auditing standard on the information reporting of Key Audit Matters (KAMs) as a separate section in the auditor’s report, which will increase the transparency and quality of the report. It not only explores the current practice of KAM reporting among Thai listed companies but also seeks factors that influence KAM reporting in Thailand. This study explores the quantitative methodology through secondary data collected from the Thai Stock Exchange. This archival research explores 343 listed companies in the Thai Stock Exchange from 2016 to 2020. Descriptive statistics, a correlation matrix, and regression analysis are employed. The results suggest that the type of auditor (Big 4 or non-Big-4 audit firms), audit fee, audit independence, and industry have a direct positive impact on Key Audit Matter reporting at a 0.05 significance level. However, the evidence also suggests that the presence of females on the board, year, ROA (return on asset), risk, and size were not validated factors that have direct positive impacts on Key Audit Matter reporting at a 0.05 significance level.

1 December 2023 in Emerging Science Journal
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SPShubham Pathak
Shubham Pathak
Trairong SwatdikunTrairong Swatdikun
Trairong Swatdikun
YHYaoxian Hao
Yaoxian Hao
Small and Medium Enterprises (SMEs) constitute the vital economic fabric of Thailand, catalyzing growth and employment opportunities. However, the advent of disruptive events, exemplified by the COVID-19 pandemic, poses formidable challenges to their sustainable development. Adequate cost management and supply chain management are crucial for these SMEs to sustain themselves through disruptive scenarios. This study aims at exploring, understanding, and analyzing various factors that would impact the reduced vulnerability of SMEs and enhance the sustainability of the Thai economy. The methodology adopted for this research is the qualitative method. The data has been collected through semi-structured interviews and in-depth interviews, and secondary data has been collected through online and printed sources. The data analysis involves content analysis of the themes that are deduced from the extensive literature review. Furthermore, the data has been analyzed with Strength, Weakness, Opportunity, and Threats (SWOT) to analyze the impacts of internal and external factors on the sustainability of the SMEs. The study's findings divulge a spectrum of challenges spanning cost management intricacies, socio-cultural influences, and economic nuances that collectively impede SME progress. The absence of effective governmental policies, regulations, and actual need assessments of society and the economy results in enhanced vulnerabilities for SMEs. Similarly, the risk perceptions of the SMEs were found to be inaccurate, which led to ineffective cost management strategies and supply chain management during the COVID-19 pandemic. These findings cover the existing literature gap. The research paves the way for further micro-level research into the amalgamated impact of cost management and adequate supply chain management, especially during disruptive events such as the COVID-19 pandemic. Doi: 10.28991/ESJ-2023-07-06-018 Full Text: PDF

3 March 2026 in Cogent Business & Management
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AFAmrie Firmansyah
Amrie Firmansyah
DDDewi Darmastuti
Dewi Darmastuti
RNRanti Nugraheni
Ranti Nugraheni
Trairong SwatdikunTrairong Swatdikun
Trairong Swatdikun
Tax avoidance continues to attract substantial attention in accounting research because of its implications for government revenue and managerial incentives. Hanlon and Heitzman (2010) conceptualiz...

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Wilawan DungtripopWilawan Dungtripop
Wilawan Dungtripop
PLPankaewta Lakkanawanit
Pankaewta Lakkanawanit
Trairong SwatdikunTrairong Swatdikun
Trairong Swatdikun
MSMuttanachai Suttipun
Muttanachai Suttipun
LSLidya Primta Surbakti
Lidya Primta Surbakti
The study investigates the relationship between corporate reporting quality, viewed through an integrated reporting perspective, and sustainable growth among Thai-listed companies during the period from 2019 to 2022. Utilizing a sample of 59 SET50 companies and analyzing 232 annual reports, an Integrated Reporting Quality Index (IRQI) was developed to assess reporting quality across three principal components—capitals, guiding principles, and content elements—as well as their respective sub-components, enabling comprehensive evaluation at both macro and micro levels. Although the component-level analysis identified no significant relationships with sustainable growth, the sub-component analysis revealed critical insights. Information connectivity, conciseness, and business model disclosure demonstrated positive associations with sustainable growth, whereas strategic focus exhibited a negative relationship. These findings contribute to the extension of stakeholders and signaling theories within emerging market contexts, emphasizing the importance of effective communication mechanisms over the sheer volume of disclosures. The study further documents substantial improvements in reporting quality following the implementation of the One Report framework, suggesting that well-designed regulatory interventions can elevate corporate disclosure standards. The results offer valuable implications for managers, regulators, and investors, underscoring that fostering effective information connectivity, conciseness, and clear articulation of business models contributes more significantly to sustainable growth than simply increasing the quantity of disclosed information.