Alexander Zúñiga-Collazos, Doctor in Scientific Perspectives in Tourism and Tourism Business Management meritorious graduated from ULPGC-Spain. Master's Degree in Administration and Professor–Researcher at Universidad del Valle-Colombia. Ex-Director Doctorate in Business Administration at University of San Buenaventura-Cali. Member (Representative by Academy) of the Board of Directors of the Cali Convention and Visitors Bureau and Member of the Tourist Information System (SITUR) of Valle del Cauca, Colombia. senior Researcher and consultant in field of management and tourism.