It is still difficult to obtain high-resolution and fast-updated NDVI data, and spatiotemporal fusion is an effective means to solve this problem. The purpose of this study is to carry out the comparative analysis and comprehensive trade-off of spatiotemporal fusion models for NDVI generation and to provide references for scholars in this field. In this study, four spatiotemporal fusion models (STARFM, ESTARFM, FSDAF, and GF-SG) were selected to carry out NDVI image fusion in grassland, forest, and farmland test areas, and three indicators of root mean square error (RMSE), average difference (AD), and edge feature richness difference (EFRD) were used. A detailed evaluation and analysis of the fusion results and comprehensive trade-off were carried out. The results show that: (1) all four models can predict fine-resolution NDVI images well, but the phenomenon of over-smoothing generally exists, which is more serious in high-heterogeneity areas; (2) GF-SG performed well in the evaluation of the three indicators, with the highest comprehensive trade-off score (CTS) of 0.9658. Followed by ESTARFM (0.9050), FSDAF (0.8901), and STARFM (0.8789); (3) considering the comparative analysis and comprehensive trade-off results of the three test areas and the three indicators, among the four models, GF-SG has the best accuracy in generating NDVI images. GF-SG is capable of constructing NDVI time series data with high spatial and temporal resolution.