The importation market has been turned into an attractive market for merchants with ever-growing increase in number of importation companies and rising volume of imports during recent years. The basic and fundamental changes are required for their structure in importation companies due to the wide range of various types of imported commodities and effect of their performance on economic variables. The improvement in variables of marketing potentials to enhance performance and competitive advantage of importation companies with impact of moderating role of risk management are necessarily assumed as the reasons for selection of the subject of this study. The present research is of applied type in terms of goal and a descriptive-survey in terms of method of data collection. The statistical population of this study includes 100 importer companies that actively deal with importation of through custom house at Imam Khomeini International Airport out of which 80 enterprises were determined as sample size and research questionnaire was distributed collected among 120 participants of importation experts as raters of corporate performance within statistical sample. Pearson's correlation test and linear regression were utilized in SPSS software for statistical data analysis. The results of study signify that the marketing potentials affect on competitive advantage of the importer company and at the same time marketing capability impacts on performance of importation company while competitive advantage might affect on performance of importation companies.

This article was an attempt to brief a new model of absorptive capacity and develop the concept of absorptive capacity which is a critical factor in applying, accumulating and linking new external knowledge to innovation. Through a comprehensive review of literature on absorptive capacity, authors ended up with the idea that the stream of new external knowledge in the waterfall model continually fosters all abilities of absorptive capacity. In addition, following knowledge spillover in each stage, abilities perform their activities. Knowledge accumulation is also another capability, which in this process, plays the role of linking absorptive capacity and innovation.

Purpose- All firms strive for a competitive advantage in their domestic and international markets, and they are constantly looking for new methods to differentiate themselves from competitors. Exports can be viewed as a strategic activity at the firm, industry, and national levels. However, some tactics are required to be successful in exporting. The goal of this study was to see how export learning capability and management experience affected export performance in Iranian handmade carpet enterprises, with the chaotic environment acting as a moderator and internal export barriers acting as a mediating factor. Methodology-This study's statistical population includes 129 managers from Iranian handmade carpet export enterprises. The questionnaire was distributed to all managers, and 124 questionnaires were distributed. During the pre-test, the questionnaire's validity and reliability were assessed. Findings- Data analysis by using PLS software and research findings demonstrate that export learning capability and management experience have an impact on export performance, with the turbulent environment moderating and internal export barriers mediating. Conclusion- Exporting is a critical initial step for firms to develop and invest in in order to reach global markets and extend their international activities. Keywords: Export performance, export learning capability, management experience, internal export barriers, export environmental turbulence JEL Codes: E30, F20, M10

Servicescape plays an extremely important role in demonstrating experience in service delivery and the ability to bring satisfaction to customers. Servicescape is perhaps the most widely used term to refer to the impact of tangible and intangible signs on consumers. Rural homestays urgently need to transform and upgrade from their traditional service style to the latest service model which can provide a new balance between standardized services and customized experience. According to the last research, the perceived value components and how they affect the servicespace components have not been taken into consideration in studies on high-level rural homestays. The purpose of this study is to identify the mediation effect of perceived value on the effect of servicecape on consumer behavioral intentions in high-end rural homestays in China. The statistical population of this study consists of consumers living in high-level rural homestay in the Lu’an city, China. 350 surveys questionnaires were provided to consumers, and 300 questionnaires were collected. The collected questionnaires were subjected to descriptive statistical analysis, reliability testing, and hypothesis testing using Excel, SPSS, and Smart-PLS software. The idea of perceived value as a mediator in the impact of servicecape on consumer behavior intentions is confirmed. These findings indicated that the servicescape and its components, such as ambience, equipment, hygiene, design, and space, directly influence and promote the level of consumer behavior intentions, as well as impact consumer behavior intentions via the mediation effect of perceived value. Therefore, agencies and owners of high-end rural houses should focus on cultural, social, emotional, and money values in order to promote staying in rural houses.

Purpose- In order to recognize and adapt to the changing demands and desires of their customers, businesses must become more inventive. This is made necessary by the quickly evolving multinational business environment and the extraordinary technological breakthroughs. Due to assure firm performance, these intelligence businesses must be able to respond to the complex dynamics in the global marketplace successfully, accurately, efficiently, and fast. Open innovation can be created to enhance performance by using knowledge learned about outside projects, rival businesses, clients, and new technologies. The purpose of this study is to ascertain the impact of business intelligence on a firm's performance with the mediation effect of open innovation on financial performance. Methodology- The statistical population for this study consists of 200 managers from internet technology and software enterprises. There are 132 company managers in the sample. A questionnaire that was distributed and gathered using a non-probability sampling technique is the data collection tool in this study. The research data were also examined using Smart-PLS and SPSS software. In this study, both descriptive and inferential analyses were used. Findings- Data analysis using PLS software and research findings demonstrate that business intelligence and open innovation have a positive influence on financial and firm performance. The findings also show that open innovation and financial performance play the roles of mediators. Conclusion- The results demonstrate that higher business intelligence levels enhance firm performance. In today's fast-paced and competitive company world, managing and optimizing business performance is essential for maintaining viability as well as maximizing firm profitability. In order to access performance, effective business performance management will combine business analytics with open innovation. Business intelligence can therefore offer a foundation for comprehending which data is pertinent for open innovation and company business improvement. Keywords: Business intelligence, firm performance, financial performance, open innovation JEL Codes: M20, L25, O36

Purpose- Applying new information across corporate borders is a strategy for innovation that uses absorptive capacity. In organizational research, the term open mindset is used to define a firm's ability to understand and accept new concepts or to critically evaluate its experience with new knowledge. The shift inflow or outflow initiative and notion advocated for this tactic. Applying opportunities for creation through innovation is the action of the entrepreneurial attentiveness. An evaluation of a firm's intelligence results from assessing the open mindset of individuals who perceive, evaluate, and seize new chances in contact with the environment. The purpose of this research is to investigate the impact of an open innovation mindset on the absorption capacity in small and medium-sized enterprises with the mediating role of entrepreneurial alertness. Methodology- The statistical population includes 430 managers of small and medium-sized businesses producing industrial, utility, and construction pumps. The sample size is 131 firm managers. In this research, the data collection tool is a questionnaire that has been distributed and collected using a non-probability sampling method. The validity and reliability of the questionnaire were evaluated during the pre-test. Smart PLS and SPSS software were also used to analyze the research data. Findings- Descriptive and inferential analysis have both been used in this study. The result of data analysis shows that open innovation has a significant effect on entrepreneurial alertness. It can also be mentioned that the impact of the open innovation mindset on absorptive capacity. Conclusion- The findings show that the open innovation mindset at the individual level increases the firm's absorptive capacity. Also, entrepreneurial alertness plays a mediating role between the impact of an open innovation mindset and absorptive capacity. The findings thus demonstrate that those who pay attention and have an open and interactive mindset while receiving opportunities and suggestions are more likely to succeed.