Using adaptive learning technologies, personalized feedback, and interactive AI tools, this study investigates how these tools affect student engagement and what the mediating role of individuals’ digital literacy is at the same time. The study will target 500 students from different faculties such as science, engineering, humanities, and social sciences. With the changing trends in educational technology, it is important to know if these tools allow students to interact with learning materials. Through this study, we explore how adaptive learning technologies, which adapt content to students’ progress, are influenced by student motivation and participation during the learning process using AI tools that provide real-time feedback and interaction. Also, digital literacy is presented as a moderating factor that may either accelerate or impede the effectiveness of these tools. These findings demonstrate that more adaptive learning technologies, which have organized feedback, and interactive AI tools help improve student engagement. Additionally, students with higher levels of digital literacy are more involved with digital tools. This research recognizes that teachers should incorporate these technologies into their courses in such a manner as it synergizes with student’s digital capabilities to reap the benefits of technology on students’ engagement and learning outcomes.

In the context of the Jordanian telecommunications industry, the current study aims to investigate the mediating influence of sustainability on the link between strategic orientation and organizational performance. Based on the knowledge gap that the literature analysis revealed, a research model was created. A random sample of 321 managerial and non-managerial employees was taken. The findings of the hypothesis testing revealed that with operational sustainability as a moderating variable, the relationship becomes stronger between entrepreneurial orientation, technology orientation, market orientation, and organizational performance. Despite the importance of integration between strategic orientation and operational sustainability to achieve the required organizational performance, there is a literature gap and an inadequate number of studies linking organisational performance and strategic orientation via operational sustainability (Ed-Dafali et al., 2023; Sahoo et al., 2023). This research is intended to bridge the identified gap by attempting to contribute knowledge to this field of study by examining strategic orientation’s impacts in terms of entrepreneurial orientation, technology orientation, and market orientation on organizational performance using the non-financial performance through the examination of the mediating role of operational sustainability using the context of the telecommunication sector in Jordan.

Due to the competitive and uncertain environment nowadays, organizations could respond to these environmental factors effectively by being more learning-oriented, where individuals and teams are encouraged to constantly learn and grow and knowledge is shared and disseminated throughout the organization. This may allow the organization to better understand its environment and respond to changing circumstances in a more effective and efficient way. By improving the organization towards learning organization, the organization could continuously improve its ability to adapt and change through the acquisition and application of new knowledge and skills. Moreover, intrapreneurship could assist organizations in adapting to internal and external environmental changes, which in turn could help firms to innovate and revitalize their businesses. To actualize this study, data were gathered from 263 managers in Jordanian pharmaceutical companies. The collected data were coded against SPSS 25, then normality, validity, and reliability were tested and multiple regressions were used to examine the hypotheses. Thus, this research found an effect for learning organization dimensions (supportive learning environment, concrete learning processes and practices, leadership that reinforces learning, and creating learning structures) on intrapreneurship the context of Jordanian pharmaceutical companies.

The rising demand for online learning and the high academic reliance on artificial intelligence (AI) have led to the need for the development of an automated system that detects and mitigates instances of student cheating, especially in large settings, to protect the academic process. The dramatic shift towards online learning, especially after COVID-19, has urged the development of such systems to ensure exam integrity. This research aims to develop an advanced Neural Network-CNN framework to detect and predict cheating in online and large-scale lab assessments. The proposed framework aimed to detect cheating through specific measures and patterns depending on students’ actions or responses, such as eye blinking, attention, lip movement, and time-automated data series. This research employed various data inputs through a complex neural network architecture during assessments, and the framework uses a multi-modal approach that analyzes all the interactions of the students and their patterns. The results show that the AI framework reduces up to 41.2% of cheating among n students and can predict cheating up to 35.3% among 100 students in one exam.

This study aims to investigate the impact of socially sustainable supply chain (SSSC) dimensions on competitive advantage (CA), and to determine which SSSC dimensions contribute the most to the success of CA. The study also investigates the effect of CA on firm performance (FP) using a large survey of data collected from 800 manufacturing firms operating in Jordan and Madagascar. Each firm was represented by one participant, typically a senior manager or executive responsible for supply chain decisions. Validity and reliability analyses were performed, and the research hypotheses were tested using structural equation modelling. The results revealed that equity and ethics, philanthropy and social welfare, employee welfare, socially responsible purchasing, and customer social responsibility positively and significantly affect CA. Human rights as well as safety and health were insignificantly related to CA. Furthermore, the results demonstrated that CA positively and significantly affects FP. This study contributes to the academic discourse by identifying the most impactful SSSC dimensions on CA in the context of emerging economies, with a focus on Jordan and Madagascar. This adds to the existing literature by providing empirical evidence from under-researched regions and highlighting the importance of specific SSSC dimensions in enhancing CA.