SENTHILKUMAR NAKKEERAN

SENTHILKUMAR NAKKEERAN

orcid

Research Focus & Metrics

Academic Career Length

17Years (2010-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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4 August 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
AAAnnadurai A
Annadurai A
SNSENTHILKUMAR NAKKEERAN
SENTHILKUMAR NAKKEERAN
RSRajalakshmi Subramaniam
Rajalakshmi Subramaniam
Exploring destinations that are of cultural importance is becoming popular among tourists of all age groups. The unique blend of culture and heritage associated with such sites make them particularly interesting destinations to visit. Despite being relatively new, the idea of World Heritage Sites as a brand is gaining popularity among tourists. UNESCO designates certain locations as World Heritage Sites, and as such, they have come to represent both the natural and cultural heritage of the entire world. As a result, they are currently employed to represent the brand of a certain nation or region. Additionally, they are utilized to promote tourism, generate revenue, and increase awareness among the public of the value of their conservation. This research presents a conceptual model through identification of various factors that influence the development of heritage and cultural tourism worldwide. It has been identified that the enhancement of brand value, destination reputation, tourist experience, marketing, and promotional activities stand as key factors contributing to the development of heritage tourism. The enhancement of these will ultimately pave the way for the development of heritage tourism.

2 September 2023 in Journal of Environmental Biology
Verified
Journal Article
Closed access
RKR. Kavitha
R. Kavitha
SNSENTHILKUMAR NAKKEERAN
SENTHILKUMAR NAKKEERAN
Aim: To evaluate how greenwashing can affect sustainable behaviour. This study also explores the role of green perceived risk and green scepticism as mediators and how these mediators affect each other sequentially in the relationship between greenwashing and sustainable behaviour. Methodology: As people are now completely dependent on gadgets in their daily lives, therefore, the researcher solicited consumers who had purchased eco-friendly gadgets from shopping malls and other electronic stores 450 subjects were selected using "purposive sampling". Indian consumers in Chennai, Hyderabad, Bengaluru, and Pondicherry are the subjects of the study. Responses were obtained through the use of a questionnaire. To test the research hypotheses, the study used SPSS 25 and AMOS 21. Results: The results indicate that the negative correlation between green washing and sustainable behaviour was mediated by green perceived risk and green scepticism, and these mediators serially affected green washing and sustainable behaviour. Interpretation: This study suggests that firms should integrate transparency into green products without employing greenwash, which would increase consumer trust in green products and reduce green perceived risk and green scepticism among them. Consumers today are aware of greenwashing and have started to investigate it. This research is crucial to protect both the environment and mankind. Key words: Green perceived risk, Green scepticism, Greenwash, Sustainable buying behaviour, Transparency

19 April 2017 in Journal of Brand Management
Verified
Journal Article
Closed access
PDF file
PMPradeep Kumar Mohanty
Pradeep Kumar Mohanty
SNSENTHILKUMAR NAKKEERAN
SENTHILKUMAR NAKKEERAN


1 January 2016 in Asian Journal of Research in Social Sciences and Humanities
Verified
Journal Article
Closed access
PDF file
RSRajalakshmi Subramaniam
Rajalakshmi Subramaniam
SNSENTHILKUMAR NAKKEERAN
SENTHILKUMAR NAKKEERAN
The aim of this research is to investigate the impact that team size creates on team work quality (TWQ) of teams that are involved in software development. This study has considered the seven constructs of a team proposed by Weimar et al (2013) for measuring team work quality of a software team. 112 respondents from various IT based multinational organizations belonging to Chennai, India have been surveyed. A multiple analysis variance analysis was applied on the data collected. The statistical analysis of the primary quantitative data collected reveals that team work quality is greatly affected by the size of the team. Also it has been proven that smaller teams exhibit better overall performance when compared with that of the larger teams.

1 January 2010 in RePEc
Verified
Preprint
Open access
SNSENTHILKUMAR NAKKEERAN
SENTHILKUMAR NAKKEERAN
SPSubburethina Bharathi Pugalendhi
Subburethina Bharathi Pugalendhi
India’s share of the global textile industry is expected to grow from 4% to 7% by 2011-12 and the share of apparel in the export basket is expected to increase from 48% to 60%. A Vision 2010 for textiles formulated by the government after exhaustive interaction with the industry and Export Promotion Councils to capitalize on the positive atmosphere aims to increase India's share in world's textile trade from the current 4% to 8% by 2010 and to achieve export value of US $ 50 billion in 2010. All segments have their own place but even today cotton textiles continue to dominate with 73% share. These technical textiles are an emerging industry with a potential to reach a size of US $ 127 billion in 2010 and hold a great promise for Indian textiles industry. To understand India’s position among other textile producing the industry contributes 9% of GDP and 35% of foreign exchange earnings, India’s share in global exports is only 3% compared to China’s 13.75% percent. Majority of Indian consumers look for definite universal parameters like design, quality and above all merchandizing. Innovation in product design and fabric selection, are vital elements that add to value perception for a product. As per a World Bank study, covering 181 economies, India’s ranking has enhanced marginally in 2009, on various indicators of charisma as a business destination. However, in absolute terms the ranking remains quite low. Significantly, India is ranked a respectable 33 on the limit of protecting the interests of the investors. The EXIM policy provides for the establishment of export processing zones (EPZs) and special economic zones (SEZs). Units in the EPZs that export all of their output can import industrial inputs free of customs duty. Looking at export shares, Korea (6%) and Taiwan (5.5%) are ahead of India, while Turkey (2.9%) has already caught up and others like Thailand (2.3%) and Indonesia (2%) are not much further behind.