(2020). Visions of travel and tourism after the global COVID-19 transformation of 2020. Tourism Geographies. Ahead of Print.

Overtourism is a contemporary phenomenon, rapidly evolving and underlined by what is evidently excessive visitation to tourist destinations. This is obvious in the seemingly uncontrolled and unplanned occurrence of urban overtourism in popular destinations and arguably a consequence of unregulated capital accumulation and growth strategies heavily associated with selling cities as tourism commodities. The vested interests of social movements has converged into growing protests against overtourism and associated degrowth campaigns have emerged out of this activism that calls for alternative governance and management measures that eschew touristic monoculture and simplistic economic growth-oriented models. Accordingly, we explore the evolution of the tourism degrowth discourse among social movement activists in Barcelona, and in particular, where this is related to claims associated with overtourism and the extent to which this might be influencing a paradigm shift from ‘tourism growth’ to ‘tourism degrowth’. Methodologically, we draw from an overarching framework that leverages long-term ethnographic research in Barcelona. Here, we employ in-depth semi-structured interviews, participant observations, informal conversations and retrospective evaluation of field diary entries.

Global tourism growth is unprecedented. Consequently, this has elevated the sector as a key plank for economic development, and its utility is deeply embedded in political, economic and social-ecological discourse. Where the expansion of the sector leverages natural and cultural landscapes, this applies pressure to social and ecological underpinnings that if not reconciled, can become problematic. The way this plays out in Australia’s Shipwreck Coast and the wider Great Ocean Road region, especially the implications for community resilience, is the focus. Emphasis is placed on the vulnerability of peripheral coastal areas to development that withdraws from destination endowments, yet fails to provide commensurate economic yield as a suitable trade-off. This is obvious where tourism intensification has led to concerns about the breach of normative carrying capacities. Temporal overtourism driven by seasonal overcrowding is countenanced as emblematic of tourism in the Anthropocene where focus tends to be largely growth-oriented, with much less attention given to bolstering social-ecological resilience, especially community resilience. At stake is the resilience of regional areas and their communities, who in the absence of garnering commensurate economic returns from tourism expansion find themselves in social and ecological deficit.

As the planet remains in the grips of COVID-19 and amidst enforced lockdowns and restrictions, and possibly the most profound economic downturn since the Great Depression, the resounding enquiry asks—what will the new normal look like? And, in much the same way, tourism aficionados, policy makers and communities are asking a similar question—what will the tourism landscape, and indeed the world, look like after the pandemic? As casualties from the crisis continue to fall by the wayside, the rethinking about what an emergent tourism industry might resemble is on in earnest. Many are hopeful that this wake-up call event is an opportunity to reshape tourism into a model that is more sustainable, inclusive and caring of the many stakeholders that rely on it. And some indicators, though not all, point in that direction. In line with this, the concept of ‘human flourishing’ offers merits as an alternative touchstone for evaluating the impacts of tourism on host communities. Human flourishing has a long genesis and its contemporary manifestation, pushed by COVID-19 and applied to travel and tourism, further expands the bounds of its application. Human flourishing has the potential to offer more nuanced sets of approaches by which the impact of tourism on host communities might be measured. The challenge remaining is how to develop robust indices to calibrate human flourishing policy successes.