Purpose: People visit malls not only to buy a product they need but also to enjoy the atmosphere or environment of the shopping center. Based on design and eco-natural environment, the purpose of this paper is to analyze the attraction factors of shopping centers.Design/methodology/approach: The sample comprised 449 consumers from 25 different shopping centers in Bogota. The structural equation model (AMOS) enables the authors to discuss the influence of the design of green and natural spaces in the commercial management of shopping centers, given its positive and significant effect on the intention to visit.Findings: Shopping centers are, by definition, spaces with a high level of design of the commercial environment. In this case, as evidenced in the results of this research, the design of ecological spaces and environments has the potential of becoming a field of interest for the commercial management of shopping centers, given its potential effect on visiting and shopping intentions.Originality/value: The main originality of this study was to empirically include and demonstrate the influence of design and natural eco-environment on the intention to visit, along with other elements considered in previous investigations. Therefore, identification of specific empirical findings related to the way attraction factors work allows marketing directors and managers to improve their management decisions concerning design and implementation of marketing strategies, tactical decision guidance, decision-making assessment or control, and the proposal of alternative positioning attributes, such as the design, management, and arrangement of eco-natural environments that allow to increase the number of visits and purchases within these establishments.

Purpose: This paper aims to analyze how a biophilic atmosphere inspired by nature influences customers’ affective states and intention to visit shopping centers, and to empirically test how affective states affect and mediate the relationship between the nature-based atmosphere and behavior or intention to visit.Design/methodology/approach: Four hypotheses are examined empirically through a model of structural equations using control variables. A survey of 403 consumers distributed in 24 large shopping centers was used.Findings: The findings indicate the influence of the biophilic atmosphere on affective states and the intention to visit. Also, it is shown that affective states mediate in this relationship and effect.Practical implications: The research suggests that shopping centers are potentially places to take advantage of people’s natural predisposition. Thus, they can combine biophilic architecture and atmosphere with other more traditional factors of attraction to increase the likelihood of visiting. A biophilic atmosphere can improve the attraction capacity within a highly competitive environment, where design and management of space is a topic of special value.Originality/value: By incorporating the perception of the biophilic atmosphere in consumer evaluations when visiting shopping centers, this research has shown its influence on visiting intentions through affective states. The research proposes an alternative model that can increase and stimulate the attraction of demand and loyalty, as well as strengthening new paths in the field of retail and services marketing.

Purpose: The aim of this research is to assess the impact of the motivational dimensions of slow fashion (exclusivity, equity, authenticity, functionality and localism) on environmental and socially sustainable consumption. Design/methodology/approach: The necessary information to conduct the empirical analysis was obtained through an online survey administered to consumers of slow fashion. Data processing was carried out using the partial least squares structural equation modeling (PLS-SEM) technique. Findings: The obtained results demonstrate that exclusivity and equity significantly influence environmentally and socially sustainable consumption. However, the results indicate that authenticity and localism only have a significant influence on socially sustainable consumption and not on environmental consumption. Furthermore, the findings also reveal that functionality has a significant impact solely on environmentally sustainable consumption. Research limitations/implications: This study is based on self-reported data collected from buyers aged between 18 and 29, commonly known as Generation Z. Future research could enhance the generalizability of the findings by conducting comparative studies involving other age groups, both older and younger, who are interested in sustainable fashion. Although existing literature suggests that this generation shows a stronger preference for products and brands that promote environmentally and socially responsible practices, broadening the scope to include other demographics could provide a more comprehensive understanding of sustainable fashion consumption. Practical implications: The findings suggest the importance of developing value propositions that align slow fashion with motivational factors such as exclusivity and equity. Moreover, the practical nature of these motivational dimensions is evident in maximizing their effects on environmentally friendly behaviors, care behaviors and social responsibility. It is recommended to emphasize attributes of garment scarcity, durability, degree of personalization, provenance benefits and information on the company’s social responsibility to foster environmentally and socially sustainable behaviors. Originality/value: This research contributes to a better understanding of the motivational dimensions that influence sustainable consumption measures and provides valuable information for managers in the fashion industry by clarifying the attributes that act as triggers from the consumer’s perspective.

In response to the demographic issue posed by rural depopulation, literature has emphasized the necessity of exploring how corporate social responsibility (CSR) improves employees' mental well‐being and strengthens the competitiveness and development of rural enterprises, thereby attracting and retaining residents in vulnerable areas. This study examines how CSR fosters social and psychological capital, leading to improved mental well‐being among employees. Data were collected through an online survey ( n = 277) targeting employees and residents of rural businesses in municipalities facing depopulation risk. The results show that CSR has a positive and significant influence on employees' social and psychological capital. Social and psychological capital positively and significantly impacts employees' mental well‐being. However, CSR significantly influences well‐being only when it is mediated by social and psychological capital. This study highlights the importance of CSR management in generating high levels of social and psychological capital. It also contributes to human resource management by identifying social and psychological capital as key mechanisms for achieving higher levels of employee mental well‐being and ensuring the positive impact of CSR. These insights provide valuable guidance for managers in implementing initiatives to improve business performance and address social challenges.