Dr. Catherine Prentice is a Professor of Marketing at the University of Southern Queensland and the Director of the Asia Pacific Association for Gambling Studies. She currently serves as an Associate Editor for three journals including the Service Industries Journal (Q1), Tourism Review (Q1), and the Journal of Global Scholars of Marketing Science (B- ABDC). Catherine has been published extensively in marketing and management journals as the first or solo author. She is one of the world-leading experts in emotional intelligence and artificial intelligence and has chaired several international conferences as well as delivered keynote speeches for various conferences. Prior to her academic career, Catherine had worked in industries for more than a decade as a senior marketing executive in one of the largest corporations in Asia Pacific, and is a business owner of 12 medical clinics, two restaurants, and a travel agency. Her main research interests include artificial intelligence, emotional intelligence, service research, consumer psychology, consumer behavior, services and relationship marketing, and gambling studies.