The banking sectors are optimistic that electronic banking (E-banking) will help them provide better customer service and strengthen customer relationships. Despite this, a relatively low priority has been given to the level of satisfaction that E-banking users in Bangladesh have regarding the quality of the services they receive and their overall experiences. Consequently, this study aims to determine the effect of service quality and customer experiences on the level of satisfaction perceived by E-banking customers in Bangladesh. Using a convenience sampling technique and a self-administered questionnaire, we gathered data from 315 E-banking customers. The independent variable (service quality and customer experience) and dependent variable (customer satisfaction) on a five-point “Likert-Type Scale” explain the degree to which participants agree or disagree with the questionnaire’s statements. Covariance-based structural equation modeling (CB-SEM) was utilised to analyse the gathered data. The findings of this study indicate that service quality and customer experience significantly positively affect E-banking customer satisfaction in Bangladesh. The outcomes of this study will urge the banking authorities to prioritize service quality to boost customer satisfaction by suggesting several steps to improve the efficiency, effectiveness, and security of the E-banking system.

The provision of financial services via electronic delivery systems is commonly referred to as electronic banking (e-banking). From the very beginning, e-banking has played an important role in the economic development of many countries and has made a significant contribution to customer satisfaction. The aim of this study is to propose a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh. The study is based on selected peer-reviewed articles from 9 bibliographic databases. The results show that customer satisfaction is influenced by service quality, customer experience and customer satisfaction. The study concludes that it is a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh.

In recent years, organic food consumption has gained increasing attention because of rising ecological concerns and health consciousness. Despite favorable attitudes towards sustainable organic consumption, the conversion of intention to purchase into actual behavior remains a challenge, specifically among Generation Z consumers. Thus, the objective of the present study is to examine the socio-environmental determinants influencing organic food consumption among Gen Z consumers in India by extending the theory of planned behavior. We employed a hybrid SEM-ANN predictive approach to analyze data collected from 763 valid responses through a structured self-administered questionnaire. First, SEM was used to test the hypothesized relationships, followed by ANN analysis to capture non-linear associations and ascertain the relative importance of predictor variables. The outcomes reveal that attitude and environmental concern have a positive and significant influence, whereas subjective norm displays a significantly negative influence, and willingness to pay exhibits non-significant influence on intention to purchase. The ANN analysis further strengthens the relative importance of the significant predictors and exhibits satisfactory predictive performance. The study contributes to the literature by incorporating explanatory and predictive modeling techniques to provide a comprehensive insight into Gen Z consumers’ organic food purchase intentions. The findings offer practical implications to various stakeholders such as policymakers and marketers in designing targeted strategies to promote sustainable food consumption among Gen Z consumers in the Indian market.

HrMars - The corporate governance (CG) has gained global importance because it is one of the significant determinants of companies' day-to-day performance and success. As…

This article investigates the capacity of Heritage Tourist Attraction (HTA) managers to partner with host communities to co-innovate cultural tourism products and co-create value. The research report focuses on site management and the local community in building meaningful visitor engagement, the case study site is the Lalbagh Fort, a major heritage site in Bangladesh. A qualitative research approach was employed and 15 semi-structured interviews were conducted with five stakeholder groups: site management, the local community, media and public representatives, tourism agencies, and academics/researchers. Results show that co-operation between site management and local stakeholders has the potential to significantly improve the quality of visitor experiences, create stronger stakeholder networks, and sustainable heritage tourism development. In addition, the results demonstrate that community involvement, stakeholder participation, marketing innovation, and collaboration with tourism organizations contribute to facilitating value co-creation in the context of cultural tourism. This plays a part in the development of the theories of Service-Dominant Logic, Consumer Culture Theory, and Value Co-creation Theory in that it demonstrates the importance of stakeholder collaboration in heritage tourism management. The results indicate that stakeholders’ meaningful participation contributes to the formation of genuine and memorable cultural tourism experience.

HRMARS is well established journal publisher based in Pakistan. It is publishing prominent journals in social sciences since 2011.