I am an Associate Professor in Transdisciplinary Health Promotion at North-West University, South Africa. My research focuses on the prevention and control of non-communicable diseases (NCDs) through the integration of epidemiology and health promotion. I am particularly interested in how social, behavioural, and environmental determinants shape health outcomes and how these insights can be translated into effective and equitable interventions. I am also the National Leader of the South African arm of the Prospective Urban and Rural Epidemiology (PURE) study, a large international collaboration that investigates the biological, social, and environmental determinants of NCDs across countries at different stages of development. My work is grounded in a transdisciplinary approach, bringing together perspectives from epidemiology, public health, and the social sciences to address complex health challenges. I aim to bridge data-driven evidence with practical strategies that empower communities, inform health systems, and support policy development. Across my teaching and research, I emphasise the importance of context, equity, and collaboration. By fostering partnerships across disciplines and sectors, I seek to advance knowledge and practice in health promotion that not only reduces the burden of NCDs but also contributes to sustainable and socially just improvements in population health.