The slowdown in income not only hinders the sustainable development of farmers but also exacerbates ecological and environmental problems. Likewise, the digital economy model represented by e-commerce has become a key path for growing farmers’ income. This article is based on 2020 China Rural Revitalization Survey data and uses the OLS and mediation effect models to examine the impact and mechanism of e-commerce operations on farmers’ income. The research results indicate that e-commerce operations can significantly improve the income level of farmers. After robustness and endogeneity tests, this conclusion still holds. The mechanism analysis results indicate that e-commerce operations promote farmers’ income growth by enhancing information acquisition, reducing operating costs, and enhancing financial support. The results of the heterogeneity analysis indicate that the impact of e-commerce on farmers’ income is heterogeneous in terms of income structure, education level, and regional distribution. Specifically, e-commerce significantly increases farmers’ agricultural operating income, non-agricultural operating income, and transfer income but significantly reduces their wage income. At the same time, e-commerce has a more significant income-increasing effect on highly educated and central and western farmers. Therefore, in promoting the development of a rural digital economy, it is necessary to improve the supporting facilities of e-commerce in rural areas; strengthen the supply of information, technology, capital, talent, and other elements; continue to improve the inclusiveness of rural e-commerce; and promote the sustainable growth of farmers’ income. The above findings not only provide new channels and ideas for farmers to increase income through e-commerce operations, but also help relevant decision-making departments to formulate new policies to promote farmers’ income growth and the development of e-commerce in China.

Agricultural machinery socialization services are an important means of alleviating poverty and promoting agricultural modernization. Based on 2750 items of survey data from farmers in Henan Province, this paper empirically tests the impact and mechanism of agricultural machinery socialization service adoption on the relative poverty of farmers by using a binary logit model and mediation effect model. The results show that the adoption of agricultural machinery socialization services has a significant negative impact on the relative poverty of farmers. The reduction in natural risk plays an intermediary role in the impact of the adoption of agricultural machinery socialization services on the relative poverty of farmers. The size of the household labor force and the land operation scale affect the poverty reduction effect of agricultural machinery socialization services. It can be seen that in the relative poverty governance stage, we should improve the development of the agricultural machinery socialization service system, enhance the risk resistance of farmers, build a supporting system for farmers’ employment skills training, and encourage an orderly connection between the large-scale operation of agricultural land and the large-scale operation of services so as to fully realize the poverty reduction role of agricultural machinery socialization services.

Sustainable development is crucial for alleviating poverty among farmers. In this study, we examined the impact, and the mechanism underlying this impact, of the adoption of agricultural machinery services by farmers on their relative poverty from a multidimensional poverty perspective by employing the logit and ordered logit models and the Karlson-Holm-Breen (KHB) method. These results indicate that adopting agricultural machinery services can significantly reduce the probability of relative poverty among farmers, thereby expediting the sustainability of rural development. However, this poverty-reduction effect varies based on age and sex. The adoption of agricultural machinery services mainly reduces poverty by increasing farmers' human capital. Training in employment skills and non-agricultural work experience are the main transmission mechanisms. Therefore, the socialization of agricultural machinery services can be used as an effective policy tool to reduce relative poverty in developing countries, promote sustained improvements in farmers' incomes, and achieve sustainability in rural development.