Dr. I-Tung Shih is an Assistant Professor at the Department of Business Administration, Chaoyang University of Technology. She completed her PhD studies in Business Administration at National Yunlin University of Science and Technology, Taiwan, and has been awarded numerous honors for her work in human resource management and consumer behavior. She recently led several research projects on emotional psychology and strategic management. She has published multiple papers in various journals and serves as a reviewer for several SSCI-indexed journals, as well as a researcher in ongoing projects. Her teaching disciplines include human resource management, consumer behavior, and strategic management, and her research interests include emotional psychology and e-commerce management.