I am an Assistant Professor in Strategic Management & Quality at Jazan University, Saudi Arabia. I obtained my PhD from Plymouth University, United Kingdom, 2016. My PhD thesis looks at aspects of the relationships that bind higher education to wider society, and how higher education needs to change over the coming decades to meet new economic, social and cultural challenges. Particularly my research focusing on aspects of the Strategic Management process and the interaction among Organizational Commitment and Service Quality at Higher Education institutions in Saudi Arabia. My research interest is on Strategic Management, TQM, Performance Management, Leadership, Entrepreneurship, Innovation & SMEs.