Zeynep Baysal

Dr. Zeynep Baysal

orcid

Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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22 January 2024 in Socio-Economic Planning Sciences
Verified
Journal Article
Closed access
KKKarahan Kara
Karahan Kara
GYgalip cihan Yalçın
galip cihan Yalçın
Vladimir SimicVladimir Simic
Vladimir Simic
ZBZeynep Baysal
Zeynep Baysal
Dragan PamucarDragan Pamucar
Dragan Pamucar

17 February 2026 in Journal of Management Development
Verified
Journal Article
Closed access
ZBZeynep Baysal
Zeynep Baysal
Purpose: The purpose of the paper is to explore cultural, structural and policy-level dynamics influencing women entrepreneurs in the Global South with a particular focus on students and their perceptions. Design/methodology/approach: Qualitative research/Ethnographic Content Analysis. Findings: Findings of the ethnographic content analysis demonstrate that young women still perceive gender inequalities when it comes to entrepreneurship opportunities but they also perceive that there is a gradual improvement in favor of women. Results also support the notions stipulated in the literature that women have difficulty in accessing financing and their existence in high-growth sectors is still restricted. Research limitations/implications: Research is limited to 20 countries out of approximately 120 countries often referred to as Global South countries and thereby the implications may be specific to only the countries involved in the research. Practical implications: Exploring the perceptions of young women from Global South countries allows the practitioners to see whether the policies implemented to foster women’s entrepreneurship is in fact received positively in the minds young of women. Results of the study reveal the advancements in the field as perceived by aspiring entrepreneurs while also highlighting the areas that require improvement. Social implications: Since perceptions shape the intentions of entrepreneurs, understanding young women’s perceptions about entrepreneurship may allow for increased efforts to minimize the perceived societal obstacles and contribute to the social well-being of the communities in Global South. Originality/value: This study focuses on the perceptions of young female students who are not entrepreneurs. This adds to the value of the study since the majority of research is conducted on entrepreneurs and their experiences in one stream and how environmental factors such as culture, societal norms, governmental policies and access to resources affect entrepreneurial efforts in another stream. This study, however, seeks to understand how these factors are perceived by young female students from the region who one day may aspire to become entrepreneurs.

27 April 2026 in Technology in Society
Verified
Journal Article
Closed access
HÖHamide Özyürek
Hamide Özyürek
KKKarahan Kara
Karahan Kara
GYgalip cihan Yalçın
galip cihan Yalçın
ZBZeynep Baysal
Zeynep Baysal
UTUfuk Turen
Ufuk Turen
DPDragan Pamucar
Dragan Pamucar

20 September 2024 in European Conference on Innovation and Entrepreneurship
Verified
Journal Article
Open access
PDF file
ZBZeynep Baysal
Zeynep Baysal
It has long been debated whether people are born entrepreneurs or if it is a combination of skills and knowledge that can be acquired through education and training. While there are passionate scholars on both sides of the debate, the increasing number of studies and programs focusing on training people on how to become entrepreneurs perhaps shows that the balance is shifting in favour of the latter side. The purpose of this study is to examine how universities are performing the task of teaching entrepreneurship by focusing on member institutions of the Association to Advance Collegiate Schools of Business (AACSB). A total of 461 out of 1794 institutions that are members of the AACSB member directory were examined for the study. First, descriptive statistics were used to determine the number of bachelor's and master's degree programs that focus directly on entrepreneurship education along with lower-level programs such as minors and certificates. This was supplemented by examining additional entrepreneurship-related best practices employed by these institutions, such as entrepreneurship centres or certificate programs. All analyses were bifurcated by examining results based on criteria such as educational level, geographical location, and AACSB accreditation. The results show that although almost all business schools have included some form of entrepreneurship courses in their curricula, the number of programs or degrees directly dedicated to entrepreneurship remains a minority. In addition to classroom teachings, some of these institutions offer innovative practices related to entrepreneurship, such as entrepreneurship scorecards, entrepreneurship competitions, and certificate programs. All data collected and analysed were used to develop an overview of undergraduate and graduate level entrepreneurship education to encourage institutions and individuals to develop entrepreneurship programs that cover all theoretical and applied aspects of entrepreneurship education to support aspiring entrepreneurs along their journey.

25 December 2023 in The Eurasia Proceedings of Science Technology Engineering and Mathematics
Verified
Journal Article
Open access
PDF file
ZBZeynep Baysal
Zeynep Baysal
HOHamide Ozyurek
Hamide Ozyurek
AOAli Ozarslan
Ali Ozarslan
SCSerdar Celi̇k
Serdar Celi̇k
The globalization of the business world, the rapid advancement of the Internet, and the increased flexibility of information flow have led to rapid digitalization. In this context, this study aims to better understand the trends and developments in the field of business research on the topics of the Internet of Things (IoT), machine learning, artificial neural networks, and Industry 5.0. Study types, keywords, authors, author collaborations, citations, and countries were analyzed for articles published on the above-mentioned topics in the Web of Science (WoS) database between 2007-2023 (limited to September 27th, 2023). Within the scope of the study, 545 articles were identified in the WoS database and for the purposes of the research, this database was limited to the open access articles published in English, under the Business category and indexed in Social Sciences Citation Index (SSCI), Science Citation Index (SCI), and Emerging Sources Citation Index (ESCI). A bibliometric analysis was conducted by employing the VOSviewer tool to analyze network visualization of keywords and layered and density visualizations of subject areas. Results of the analysis demonstrate that studies in this field have continued to increase since 2018. The top five most frequently used keywords with the highest connection power are machine learning, Internet of Things, artificial intelligence, big data, and natural language processing, respectively. This research has revealed that the journals with the highest number of articles in this field and the highest number of citations were Technological Forecasting and Societal Change, Journal of Business Research, Electronic Markets, and Marketing Science. In terms of the number of articles and citations by country in these fields, England, the USA, Germany, Italy, and Australia ranked the highest. This research provides information on latest technologies, identifies gaps and research opportunities in the field, and contributes to shaping future research paths in the field.

31 August 2026 in Journal of Higher Education and Science
Verified
Journal Article
Closed access
EAEgehan Özkan Alakaş
Egehan Özkan Alakaş
QNQais Nabi
Qais Nabi
SKSeray Kağıtcı
Seray Kağıtcı
ZBZeynep Baysal
Zeynep Baysal
MPMustafa Polat
Mustafa Polat
Bu çalışma, çoklu zekâ kuramı ve planlı davranış teorisinden hareketle, üniversite öğrencilerinin çoklu zekâ profillerinin yeşil satın almadavranışı ve girişimcilik niyeti üzerindeki etkisini; ayrıca çevreye duyarlı tüketim ile girişimcilik niyeti arasındaki ilişkiyi incelemektedir.Literatür, yeşil satın alma davranışının bilişsel, duyuşsal ve normatif faktörler tarafından şekillendiğini; girişimcilik niyetinin ise büyükölçüde tutumlar, algılanan davranışsal kontrol ve bireysel yeterlilikler tarafından belirlendiğini göstermektedir. Ancak bu yapıları çokluzekâ boyutlarıyla bütünleştiren ampirik çalışmalar sınırlıdır. Farklı fakültelerden 416 üniversite öğrencisinden toplanan anket verileriyle,kapsamlı bir yapısal model PLS-SEM yöntemi kullanılarak test edilmiştir. Bulgular, tüm çoklu zekâ boyutlarının hem yeşil satın almadavranışı hem de girişimcilik niyeti üzerinde istatistiksel olarak anlamlı ve pozitif doğrudan etkilere sahip olduğunu göstermektedir.Doğacı (naturalistik) zekâ yeşil satın alma davranışının en güçlü yordayıcısı olarak öne çıkarken; kişilerarası (interpersonal) ve içsel(intrapersonal) zekâ girişimcilik niyeti üzerinde en güçlü etkilere sahiptir. Ayrıca yeşil satın alma davranışı, girişimcilik niyeti üzerindeanlamlı ve pozitif bir etki göstermekte ve bazı zekâ türleri (doğacı, görsel, matematiksel ve ritmik) ile girişimcilik niyeti arasındaki ilişkidekısmi aracılık rolü üstlenmektedir. Genel olarak sonuçlar, bilişsel ve sosyal yetkinliklerin sürdürülebilir tüketim ve girişimciliği teşviketmedeki çok boyutlu rolünü ortaya koymakta; sürdürülebilirlik odaklı eğitim ile girişimcilik politikaları açısından önemli çıkarımlarsunmaktadır. Yapısal model PLS-SEM ile test edilmiş; yeşil satın alma davranışı için R²=0,273 ve girişimcilik niyeti için R²=0,334 eldeedilmiştir. En güçlü doğrudan etkiler NI→GPB (β=0,471) ve INRI→EI (β=0,478) yollarında gözlenmiş; yeşil satın alma davranışı NI,BKI, VSI, MI ve RI ile girişimcilik niyeti arasındaki ilişkide anlamlı dolaylı etkiler taşımaktadır. Bu çalışma; çoklu zekâ kuramı, planlıdavranış teorisi ve sürdürülebilir girişimcilik yazınını bütünleştirerek Türkiye yükseköğretim bağlamında bilişsel-sosyal yetkinlikler ilesürdürülebilir girişimci sonuçlar arasındaki bağı somutlaştırmaktadır.