Product environmental information is considered a useful strategy to translate consumers’ intention into actual green product purchase behaviors. The underlying theoretical explanations of the importance of information await exploration. This research applies a theory of planned behavior lens to study the theorical mechanism of how product environmental information affects consumer behaviors in the e-commerce context. E-commerce product environmental information is covered in the theoretical model as a new variable which can be studied for its impact on consumer behaviors. As results show, the intention and perceived behavioral control can both positively impact behavior. Specifically, information on behavioral consequences, mediated by perceived control of behavior, can significantly improve purchase behavior for durable products such as air conditioners. Meanwhile, information frequency can positively moderate the relation of perceived behavior control to behavior. For fast-moving consumer goods, information such as online buyer reviews and product ratings can enhance behavior through a chained mediation effect due to intention linked with subjective norms. Information also has heterogeneous impacts on consumers with different demographic attributes. These results can provide practical implications for market practitioners adopting diverse information presentation strategies to promote green products on e-commerce platforms and addressing the gap between intention and behavior.

Yunnan is rich in renewable energy resources. An understanding of its energy structure and developmental trajectories would assist in enabling the design of suitable decarbonizing pathways and how to fit into the national 30–60 agenda. Drawing from endogenous growth theory and time series analysis, our study employs comparative functions and scenario assessments to predict the changes in the key economic indicators, such as GDP, industrial structure shifts, population, and urbanization rates, during the low-carbon transition. We further show energy structure patterns and intensity trends using regression-modeling and data-fitting methods. Based on our analyses, we project that by 2035, Yunnan’s GDP will grow to CNY 5.4761 trillion, with secondary and tertiary industries contributing 88.8%. The population is estimated to grow to 52.08 million with an urbanization rate of 70%. Moreover, fossil fuel energy consumption is forecasted to diminish to 38.7%, and energy consumption intensity is projected to be reduced to 0.38 tons of standard coal per CNY 10,000. If these metrics follow the inherent endogenous growth trend, Yunnan’s emissions are forecasted to peak at around 220 million tons of CO₂ by 2030. These findings not only provide a data foundation for Yunnan’s low-carbon development goals but also illuminate pathways for regions rich in renewable resources to transition towards sustainable growth, emphasizing the harmony between advancement and environmental stewardship.

Although product environmental information serves as an effective tool for promoting green consumption which is a critical lever for advancing broader sustainability goals, its varied impacts across product categories (durable goods vs. fast-moving consumer goods) and the underlying mechanisms remain unexplored. Grounded in the theory of consumption values (TCV), this study investigated the heterogeneous effects and mediating pathways of such information through a comparative analysis of representative products: organic milk (fast-moving consumer goods, FMCGs) and energy-efficient air conditioners (durable goods). The results show the following: (1) epistemic value, which exhibits the strongest association with product environmental information, demonstrates significantly different influence patterns between purchases of green durable goods and green FMCGs across both online and offline channels; (2) in the e-commerce context, green FMCG consumption is mainly driven by product environmental information through the mediating effect of conditional value. For green durable goods, product environmental information influences green consumption through multiple pathways including functional value, conditional value, and epistemic value. This study extends the classic theory of consumption values, and the results suggest that differentiated information strategies of emphasizing conditional value for FMCGs and integrating multi-dimensional values for durables can optimize green consumption promotion. Such strategies hold substantial potential to strengthen the green development of the omnichannel retailing sector, reinforcing its contribution to reaching sustainability objectives.