Dr Imtiaz is an accomplished academic specialising in administrative sciences, human resource management, and digital marketing communications, with extensive experience in both theoretical frameworks and industry practice. She previously held senior industry positions, offering insightful perspectives on business operations, HRM strategies, and marketing implementation. As a Fellow of the Higher Education Academy (FHEA), she creates an engaging and inclusive learning environment, fostering critical thinking, professional growth, and lifelong learning. Her pedagogical focus is on equipping students with both analytical and applied skills for dynamic professional contexts.