Agricultural products are pivotal to the national economy, and a comprehensive analysis of brand competitiveness significantly contributes to the support of agricultural structural adjustment and modernization. Focusing on the Yangtze River Delta region of China, this study develops an evaluation index system encompassing four dimensions: core brand competitiveness, brand management, market competitiveness, and innovation in branding. Utilizing a DEMATEL-ISM model, this research elucidates the intrinsic relationships among factors that influence brand competitiveness, resulting in a four-tier hierarchical model. The analysis delineates key factors at superficial, intermediate, and profound levels that influence brand competitiveness. Notably, regional production bases, along with innovations in brand technology and systems, emerge as profound influencers. Drawing on these findings, the study recommends strategies to enhance production foundations, accurately define development trajectories, spearhead technological innovation to foster collective reform efforts, and advocate for institutional advancements to bolster healthy brand growth.

It is paramount that local cultural sustainability be preserved as China implements its rural revitalization strategy, and the integration and transformation of rural cultural tourism spaces based on this foundation is unprecedented. However, rural cultural tourism spaces face many challenges at present, including a lack of cultural appeal and homogenized spatial expression methods. Environmental graphics, a concept widely utilized in urban branding systems, serve as a novel spatial text that combines both material and immaterial aspects within the extension of brand design systems. Creatively intervening in the shaping of rural cultural tourism spaces, environmental graphics enhance the spatial experience of rural tourism. In this study, we introduced a model that uses an experiential design approach to explore and transform local culture into environmental graphics. Through three application case studies of cultural tourism spaces with diverse cultural backgrounds, this study illustrates how environmental graphics can revitalize the cultural and historical allure of rural heritage by transforming local elements through contemporary language. Moreover, the study aims to further validate its findings through practical applications in future research to convert experiential design into cultural sustainability.

The empirical validation of the relationship among the capabilities of cultural and creative enterprises (CCE), customer co-creation value, and enterprise value remains insufficient. Therefore, clarifying the essential capabilities for increasing enterprise and customer value is essential. This study explores the factors that influence value co-creation in cultural and creative enterprises and examines how this influences enterprise and customer value. To measure this, a structured questionnaire was distributed to cultural and creative practitioners in Shanghai, China, and AMOS 24.0 was used for structural equation modelling of the obtained survey data. The results confirm the positive impacts of cooperative innovation capability, customer-linking, and service capability on creating enterprise and customer value. Additionally, the results indicate an interactive relationship between enterprise value creation and customer co-creation value in this context. This study provides management insights for product innovation and to enhance customer service and competitive advantage.

Rural environmental governance serves as the foundational pillar of national governance, intricately linked to the modernization of agriculture and rural areas, as well as the cultivation of rural culture. Furthermore, it plays a pivotal role in fostering industrial prosperity, ensuring effective governance, and elevating living standards. This study employs a range of sophisticated software tools, including VOSviewer, Bibliometrix, and ArcGIS, among others, to analyze and construct a comprehensive knowledge map encompassing 3370 research articles focused on rural environmental governance, sourced from the CNKI (China National Knowledge Infrastructure) and WOS (Web of Science) databases. This analytical endeavor delves into research themes, key areas of interest, developmental milestones, and emerging trends within the realm of rural environmental governance, thereby shedding light on the overarching trajectory of research endeavors in this domain within China. The findings reveal distinct phases in the evolution of research trends in the Chinese rural environmental governance literature, encompassing four distinct epochs: a period of sluggish growth (2002–2009), a phase of accelerated expansion (2009–2014), a span marked by stable and rapid advancement (2014–2021), and a recent period characterized by fluctuating decline (2021–2022). Moreover, the analysis highlights a burgeoning diversity in the distribution of relevant research disciplines. However, it is noteworthy that there exists a scarcity of highly prolific authors, and the formation of cohesive research teams has encountered challenges, underscoring significant deficiencies in research collaboration and academic discourse. As a prospective direction, future research should be tailored to the unique natural resources and socio-human characteristics intrinsic to different regions. It should also emphasize interdisciplinary and multidisciplinary investigations, with a focal point on economically disadvantaged regions situated in the central and western parts of the nation. Such an approach aims to bolster the overall caliber of domestic research endeavors in the field of rural environmental governance.

IP-themed rural tourism destinations combine commercial IP theming, rural settings, and family-oriented leisure, yet little is known about how tourists’ perceived experience conditions are associated with stated revisit intention in these hybrid contexts. Using Xiangtang·Yelin LINE FRIENDS Camping Village in Jiangsu, China, this study examines associations among scene affordance, gamification affordance, experiential coherence, narrative transportation, social interaction, emotional energy, and revisit intention. An on-site survey yielded 302 valid responses, which were analyzed using partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis. Scene affordance and experiential coherence were positively associated with both narrative transportation and social interaction. Gamification affordance was positively associated with social interaction and showed an inverted U-shaped association with narrative transportation. Narrative transportation was directly associated with revisit intention, while narrative transportation and social interaction were each associated with emotional energy, which was also associated with revisit intention. The configurational analysis identified six substantially overlapping solution terms for high revisit intention. These findings provide context-bound evidence regarding how scene affordance, gamification affordance, and experiential coherence operate when commercial IP theming is embedded in a rural leisure setting; they do not estimate the independent effect of IP theming.