The study aims to estimate the possibilities of sustainable development, ensuring and achieving the sustainable development goals (SDGs) in light of challenges caused by the pandemic’s “new normal”. In this regard, the study employs bibliometric and empirical approaches. Based on the bibliometric analysis results, it is found that the main focus of sustainable development studies during the pandemic is on economic issues (particularly, innovations and strategic decision-making) while also addressing humanitarian problems such as ensuring health and well-being. To find the practical problems in ensuring sustainable development during the pandemic period, we used the case of Ukraine with appropriate empirical analysis at two levels. Therefore, we estimated the achievements of SDGs compared to planned indicators for 2020 (as the last report data available for this study). As a result, the low level of achievements is proven; particularly, only 20% of planned indicators are fulfilled with planned values. Moreover, the sociological research is conducted to reveal the subjective perceptions of the pandemic’s influence on the possibilities of achieving SDGs. The survey was conducted during the second pandemic wave in December 2020–January 2021, involving 416 respondents. The obtained results confirmed the ambiguous influence of the pandemic. On the one hand, the positive changes are typical for healthcare services and distance learning. However, the negative influence of the pandemic’s “new normal” on SDGs is confirmed by respondents through their concerns about the effects of the pandemic on the development of investments and agricultural technologies as well as the progress in goals, such as “Industry, Innovation, and Infrastructure” and “Sustainable Cities and Communities”.

Узагальнено теоретичні засади появи та використання концепції «нова нормальність» в економічному контексті. Проаналізовано особливості економіки «нової нормальності» пандемічного періоду в Україні. Визначено основні структурні зміни за видами економічної діяльності, що можуть слугувати основою оцінки подальших трансформацій економіки та економічної поведінки.

He volunteering essence and its types were considered in the article. Defined, the multidirectional structures and multifunctionality of volunteering allow us to confirm its economic, environment and social value is being increased. In this work was discovered the connection between country’s economic growth which basic evaluating ratio serves as the gross national income per capita and population proportion that participated in volunteer activities. The Pearson correlation coefficient was calculated using two investigated indicators by the instance of 12 Europe countries in 2019. We gained a next result: rxy= 0,9475 it demonstrates an essential impact of citizen volunteering on economic increment. The mathematical economic model had been developed to concretise the correlation between investigated indicators. In the article was defined close and direct dependency between the economic indicator and the proportion of participated volunteers: the more people were being involved in volunteering activities, the more GNI per capita was being increasd. We defined that corporate volunteering was the most crucial part of business social responsibility. There were analysed the realization of main corporate volunteering activities in Ukraine, which of them at the present stage are blood donation, parks cleaning, gardening, medical organisation financial assistanse, ATO fighters support, the care of cancer-affected children. Employee volunteering advantages for different social entities such as business, employees and communities were determined. Corporate volunteering practises enhance company image and provide their stable competitive market through the improvong process of employee loyalty, rising the quantity of external stakeholders’ positive responses about a company, the increasing level of employee ethical conduct, motivation, team spirit, and initiative.