Marta Šveb Dragija is an assistant researcher employed by the Institute for Development and International Relations (IRMO), Croatia. As an assistant professor, she teaches at Edward Bernays University College in Zagreb. She graduated MSc Psychology from the University of Groningen, Netherlands, where she is also currently finishing a Ph.D. in Psychology, at the Department of Social Psychology. She is a member of European Association of Social Psychologists (EASP). Her specific research interests include wellbeing psychology, experience economy, cultural/creative industries, creativity and cultural tourism. She has authored several scientific articles, studies and strategic documents.