Bradley James Bond

Dr. Bradley James Bond

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Research Focus & Metrics

Academic Career Length

20Years (2007-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 June 2008 in Journal of Communication
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KCKevin Coe
Kevin Coe
DTDavid Tewksbury
David Tewksbury
BBBradley James Bond
Bradley James Bond
KDKristin L. Drogos
Kristin L. Drogos
RPRobert W. Porter
Robert W. Porter
YZYuanyuan Zhang
Yuanyuan Zhang

1 November 2016 in Cyberpsychology, Behavior, and Social Networking
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BBBradley James Bond
Bradley James Bond
Social media have permeated the lives of adolescents and may be altering the way that teens engage with their favorite media celebrities and characters. This study surveyed 316 adolescents to examine the relationship between social media surveillance and the strength of adolescents' parasocial relationships (PSRs) with media personae they follow on social media. Results indicated a significant positive relationship between exposure to media personae on Twitter and strength of PSRs. Adolescents who had experienced social interactions with their favorite media personae on Twitter in the form of retweets or responses to tweets had stronger PSRs than adolescents who had no such interactions. The realism of the media personae did not moderate findings as expected. The findings suggest that Twitter provides intimate glimpses into the personal lives of media personae that increase audiences' feelings of connectedness to those celebrities and characters, an important finding given that teens are more likely to learn from media personae with whom they have PSRs.

18 April 2017 in Media Psychology
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BBBradley James Bond
Bradley James Bond
Parasocial relationships are social bonds audiences develop with media personae. Parasocial relationships may be particularly meaningful for those who experience obstacles developing real-life social bonds. The objective of this study was to examine parasocial relationships among a relationally vulnerable population by surveying lesbian, gay, and bisexual (LGB) adolescents (n = 106). Heterosexual adolescents (n = 321) were surveyed for comparison purposes. Results suggest that LGB adolescents have more other-gender favorite media personae than heterosexual male adolescents. LGB adolescents were more likely to select LGB media personae as their favorites, particularly if they lacked real-life LGB friends. Repeated media exposure, perceived similarity, and attraction were positively correlated with parasocial relationship strength for all adolescents, but loneliness contributed to parasocial relationship strength for LGB adolescents only. LGB adolescents were more likely to report their favorite media personae as important sources of information on a range of issues related to socialization. Though previous research suggests that parasocial relationships supplement real-life social relationships, parasocial relationships may be compensatory for LGB adolescents attempting to fill a relational void left by the absence of real-life LGB peers. Scholars must better dissect parasocial relationships with media characters when considering media’s influence on special populations like LGB adolescents.

30 January 2020 in Communication Research
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BBBradley James Bond
Bradley James Bond
The current study investigates parasocial relationships as the underlying mechanism explaining prejudice reduction following extended exposure to mediated outgroups. Heterosexual participants viewed a fictional television series for 10 weeks depicting outgroup (gay) characters in which the outgroup attribute (sexuality) was accentuated or sanitized. Parasocial relationships with outgroup characters grew significantly over the course of the study regardless of condition. White participants and participants who reported the strongest pretest prejudice experienced the most intense growth. Outgroup prejudice decreased significantly over time for participants in both experimental conditions. Parasocial relationships predicted both prejudice reduction over time and behavioral responses to the outgroup. Parasocial relationships with an ingroup character engaged in intergroup contact did not contribute to prejudice reduction beyond parasocial relationships with outgroup characters. This research suggests that audiences can develop socioemotional bonds with outgroup television characters that can influence attitudes and behaviors much the same as direct, interpersonal intergroup contact.

26 February 2014 in Journal of Children and Media
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BBBradley James Bond
Bradley James Bond
SCSandra L. Calvert
Sandra L. Calvert

1 June 2007 in Communication Monographs
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LKLeanne K. Knobloch
Leanne K. Knobloch
LMLaura E. Miller
Laura E. Miller
BBBradley James Bond
Bradley James Bond
SMSarah E. Mannone
Sarah E. Mannone
We theorized that relational uncertainty fosters a pessimism bias that leads spouses to process messages negatively. We conducted a study in which 125 couples engaged in videotaped conversations. Although participants reported modest levels of relational uncertainty, our results were consistent with our predictions. Relational uncertainty predicted individuals’ judgments of the affiliation, dominance, and involvement of their partner's messages (H1, H2), but it was not associated with the perceptions of outside observers (RQ1). Relational uncertainty was positively associated with spouses’ appraisals of the self threat and relationship threat of conversation (H3, H4) and their feelings of negative emotion (H5). Hence, spouses experiencing mild relational uncertainty may be reactive to conversations that seem ordinary to outside observers.