Béré Benjamin Kouarfaté, Professor of Marketing at the Department of Management Sciences in Lévis, University of Quebec at Rimouski (UQAR). He holds a Ph.D. in Administration, Marketing, and Responsible Consumer Behavior (School of Management Sciences, University of Quebec at Montreal) and a Master of Science in Marketing (School of Management Sciences, University of Quebec at Montreal). Research areas: Marketing, Responsible Consumption, Consumer Behavior, Agri-food Marketing/Cultured Meat or Artificial Meat, Consumer Social Acceptability, Services Marketing/Public Transportation, Marketing Intelligence Systems, Marketing and Artificial Intelligence, Data Analysis.