Carmen Lam received her doctorate from the Hong Kong Polytechnic University School of Hotel and Tourism Management. She leverages her branding, marketing and customer experience management background in some of the most global luxury hospitality and real estate companies in the world to help organizations attain and sustain a competitive advantage and maximise business opportunities in the digital era. Her research interests include hospitality and tourism trends, organization adaptability, digital transformation and business model development.
Carmen Lam received her doctorate from the Hong Kong Polytechnic University School of Hotel and Tourism Management. She leverages her branding, marketing and customer experience management background in some of the most global luxury hospitality and real estate companies in the world to help organizations attain and sustain a competitive advantage and maximise business opportunities in the digital era. Her research interests include hospitality and tourism trends, organization adaptability, digital transformation and business model development.