Xinjian Liang is a professor at the Centre for Southeast Asia Economic and Cultural Studies, Chengdu Normal University in China. He completed his PhD studies in Tourism Management at the Sichuan University and has been awarded awards and honors. His current research interests include interactive marketing, social media, social e-commerce, and digital tourism marketing. He has published more than 30 papers in several journals, including Information & Management, Electronic Commerce Research, and Applications, International Journal of Human–Computer Interaction, etc.
Xinjian Liang is a professor at the Centre for Southeast Asia Economic and Cultural Studies, Chengdu Normal University in China. He completed his PhD studies in Tourism Management at the Sichuan University and has been awarded awards and honors. His current research interests include interactive marketing, social media, social e-commerce, and digital tourism marketing. He has published more than 30 papers in several journals, including Information & Management, Electronic Commerce Research, and Applications, International Journal of Human–Computer Interaction, etc.