Gamification plays a major role in individual and business decision-making in today’s digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and interactive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product. In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This edited collected investigates why the use of gamification in marketing is vital to enhance the customer base and increase revenue, whilst also critically exploring the dark side of gamification and ethical issues. Chapters cover various marketing domains, including tourism marketing, social marketing and sustainable marketing, to provide a comprehensive resource on this emerging area. This volume will be an essential resource for scholars researching and teaching across marketing, as well as innovation, technology, and business ethics. <!----> <!----> <!----> <!---->

This chapter explores the preservation of traditional culinary practices, emphasizing the need of effective documentation, education, community involvement, and the adaptation of traditional methods in modern kitchens. The chapter's purpose is to address the challenges of maintaining culinary heritage amidst globalization. The objectives include highlighting the cultural and historical significance of traditional culinary practices, examining documentation techniques, investigating the revival of traditional methods, assessing the educational role, and emphasizing community involvement. Key findings indicate that meticulous documentation, integration into educational curricula, and community-driven initiatives are pivotal in preserving culinary heritage. Contemporary measures such as the use of digital technologies in documentation and the promotion of traditional foods through educational and tourism initiatives are also discussed. The study suggests that preserving traditional culinary practices fosters cultural identity, enhances culinary diversity, and promotes sustainability. .

Purpose: To assess and determine the top-performing Indian public and private banks while examining any discernible disparities in their financial performance. Methodology: 12 public and 20 private banks were evaluated for financial performance from 2019 to 2023, using composite ranking and independent sample t-tests. Findings: All banks met the mandatory minimum requirement of a 9% Capital Adequacy Ratio, as revealed by the study results. The Bandhan Bank was the best performer in “Capital Adequacy” and “Earning Ability”, HDFC in “Asset Quality” and “Management Quality”, and Bank of India and IDBI Bank in “Liquidity Adequacy” parameters. Kotak Mahindra Bank secured the top position in the overall ranking, followed by IndusInd Bank and HDFC Bank. Punjab & Sind Bank, Bank of Maharashtra, and UCO Bank occupied the bottom positions. Nevertheless, most of these banks lied in a similar rank region over the last five years except Bandhan Bank, RBL Bank, and DCB Bank, who had achieved substantial success. The test results indicated a significant difference in rank performance between public and private banks in the CAMEL model, except for ratios involving liquid assets to total deposits and total assets. Lastly, looking at the trend, the study found that private banks dominated the banking industry and grew faster than public banks. Moreover, public banks were not efficiently managing advances and assets, resulting in higher NPA. Practical implication: The result of this study will be significant to regulators, government, investors, customers, and management in making decisions based on market risk.

This study aims to investigate the impact of Environmental, Social, and Governance (ESG) reporting on the financial performance of Indian energy firms. It seeks to address the existing research gap by examining how ESG disclosures influence key financial outcomes in one of the most ESG-sensitive industries. The analysis covers all energy sector companies listed on the BSE Sustainability Index, along with an equal number of energy sector firms from the BSE 500 Index, over the period 2015–2023. A quantitative explanatory approach is applied, employing panel data analysis to measure the effect of overall ESG scores, as well as individual ESG components Environmental (E), Social (S), and Governance (G) on financial performance indicators including Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS). Firm age, size, and leverage are incorporated as control variables. The results demonstrate that overall ESG performance has a significant and positive impact on financial indicators. Among the dimensions, Environmental and Governance factors show particularly strong positive associations with ROA and ROE, while the Social dimension, though weaker, also exhibits a positive relationship. The findings underline the strategic importance of ESG integration for firms in the energy sector, suggesting that enhanced ESG practices contribute to long-term financial sustainability.