Jesus Catherine Saldaña Bocanegra, University Professor, Doctor in Administration (04/27/2016). Bachelor's degree in Administration specialized in Administrative Auditing, Lead Auditor ISO 9001: 2015 Quality Management System, Internal Auditor ISO 21001: 2018 Management System for Educational Organizations. , student of the Master's degree in Neuromarketing from the International University of La Rioja in Mexico, student of the Bachelor's Degree Program in Psychology from the International Ibero-American University - UNINI Mexico. Research interests in business administration, neuromarketing, social psychology, educational psychology, political philosophy, artificial intelligence for university teaching, neurodidactics, gamification in the teaching process. I currently work as an undergraduate professor at university higher education institutions. I belong to the College of Administrators of La Libertad, Peru.