Laurence M.D. Borderiou obtained her PhD in management science from University Jean Moulin Lyon 3, France, in 1998.
Currently, she is an Associate Professor of marketing BtoB at ESTA, School of Business and Engineering, Belfort, France. She is affiliated with the ELLIADD laboratory in the ERCOS research group (UR n4661) - UBFC.
Her research focuses on the mobility of the future, specifically on the adoption of automotives by users and the digitization of Industry 4.0.
Laurence M.D. Borderiou obtained her PhD in management science from University Jean Moulin Lyon 3, France, in 1998.
Currently, she is an Associate Professor of marketing BtoB at ESTA, School of Business and Engineering, Belfort, France. She is affiliated with the ELLIADD laboratory in the ERCOS research group (UR n4661) - UBFC.
Her research focuses on the mobility of the future, specifically on the adoption of automotives by users and the digitization of Industry 4.0.