Traditional fraud detection approaches often use linking entities, such as device, email, and address, to identify fraudulent transactions and users. However, as fraud methods continue to evolve and escalate, the fraudsters can fabricate the involved entities and thus hide their real intent. To make fraud detection more robust, we incorporate user behaviors in the pipeline and consider biometric characteristics that are difficult to forge. In this work, we conduct a detailed study of how user behavior data can help identify and prevent fraudulent activity in e-commerce. We present Multi-Modal Behavioral Transformer (MMBT), where we combine both inner-page behavioral data, such as mouse trajectory, and inter-page behavioral data, such as page view sequences. We propose to construct mouse trajectory data as an image, treat each mouse position as a pixel in the image, convert the image into small patches, and hence transform the mouse trajectory into patch index sequences. Our experimental results on real-word data show that MMBT significantly outperforms baselines — the precision@recall = 0.1 increases by up to 7%. In addition, we have built an online pipeline to operationalize our model. In production, the 99th percentile latency is maintained below 500 milliseconds, allowing the platform to initiate rapid response measures and prevent potential losses.
26 March 2025 in Remote Sensing Applications: Society and Environment
We provide a systematic review of the endeavors of e-commerce companies in combating transaction risks that involve buyers, sellers, items, and transactions. There has been a paradigm shift from rule-based systems to simple machine learning-based systems to deep learning-based systems. This transformation has also involved multimodal data engineering efforts like rule extraction, feature engineering on text and image, graph-structured abstraction, etc. In this review, we not only reflect on the shifts in data and systems but also the role of human experts, as well as the infrastructure support for such shifts, which are oftentimes neglected in previous review articles. The key conclusions from this review are three. First, there has been an increasing focus on multimodal data engineering efforts, explainability, and human-in-the-loop systems. Second, despite certain contributions to the online scalability of fraud detection systems, this topic has remained understudied. Third, newer research trends are on federated learning and adversarial machine learning, reinforcement learning, large language models, and their applicability and feasibility to integrate into the existing e-commerce fraud detection systems.
This paper presents a hierarchical classification system that automatically categorizes a scholarly publication using its abstract into a three-tier hierarchical label set (discipline, field, subfield) in a multi-class setting. This system enables a holistic categorization of research activities in the mentioned hierarchy in terms of knowledge production through articles and impact through citations, permitting those activities to fall into multiple categories. The classification system distinguishes 44 disciplines, 718 fields and 1,485 subfields among 160 million abstract snippets in Microsoft Academic Graph (version 2018-05-17). We used batch training in a modularized and distributed fashion to address and allow for interdisciplinary and interfield classifications in single-label and multi-label settings. In total, we have conducted 3,140 experiments in all considered models (Convolutional Neural Networks, Recurrent Neural Networks, Transformers). The classification accuracy is > 90% in 77.13% and 78.19% of the single-label and multi-label classifications, respectively. We examine the advantages of our classification by its ability to better align research texts and output with disciplines, to adequately classify them in an automated way, and to capture the degree of interdisciplinarity. The proposed system (a set of pre-trained models) can serve as a backbone to an interactive system for indexing scientific publications in the future.
Susie Xi Rao, Yilei Tu, Peter H. Egger. Proceedings of the 13th International Joint Conference on Natural Language Processing and the 3rd Conference of the Asia-Pacific Chapter of the Association for Computational Linguistics: System Demonstrations. 2023.