Asad Ullah

Asad Ullah


Research Focus & Metrics

Academic Career Length

12Years (2015-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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26 April 2018 in Sustainability
Verified
Journal Article
Open access
PDF file
AUAsad Ullah
Asad Ullah
WAWang Aimin
Wang Aimin
MAMansoora Ahmed
Mansoora Ahmed
A major challenge to cleaner and more sustainable transportation is the lack of adoptability of electric vehicles (EVs) by customers. Therefore, most of the vehicles we see on the road use fossil fuel instead of sustainable green energy sources. One way to improve customer acceptance is to market EVs as a socially desirable product, rather than only environmentally friendly. The silver lining to promote is the potential of information and communications technology (ICT) features in EVs, which can lead to a deeper connection between the EVs and their users. These engaging technologies can bring customers closer to the company, resulting in generating big data, which can lead to even deeper insights into customer preferences. Because the technology of vehicle connectivity and automation is just taking off, it is important to understand how these technologies in EVs can enhance customer experiences and result in sustainable customer engagement. Unfortunately, this important research area remains neglected. This research, therefore, is focused on building a conceptual framework for understanding the influence of electric vehicle (EV) automation and connectivity on customer experience, and ultimately, customer engagement.

5 August 2022 in Environmental Science and Pollution Research
Verified
Journal Article
Closed access
PDF file
LJLi Jingpeng
Li Jingpeng
AUAsad Ullah
Asad Ullah
SRSyed Ali Raza
Syed Ali Raza
MAMaiyra Ahmed
Maiyra Ahmed

12 June 2023 in International Journal of Educational Management
Verified
Journal Article
Closed access
HZHaobo Zou
Haobo Zou
AUAsad Ullah
Asad Ullah
ZQZubaida Qazi
Zubaida Qazi
ANAmna Naeem
Amna Naeem
SRSofia Rehan
Sofia Rehan
Purpose: This paper examines the influence of micro-credential learning on students' perceived employability. In addition, the study aims to explore different components that will help students to gain knowledge, enhance their careers and develop their human capital (social, cultural and scholastic capital). Hence, the study also analyzed the mediating role of human capital on the aforementioned association.Design/methodology/approach: Explanatory research was conducted by utilizing a correlational research design. A questionnaire comprising of closed-ended items was utilized in the study. The data was analyzed by employing PLS-SEM technique.Findings: Our findings stipulate that micro-credential learning is an essential component to improve students' perceived employability. The study identified that micro-credential programs have a positive relationship with students' perceived employability. Moreover, the findings that micro-credential learning significantly impacts students' human capital, i.e. cultural, social and scholastic capital. Additionally, human capital acts as a significant mediator in the relationship between micro-credential learning and students' perceived employability. Moreover, participation in micro-credential learning can ensure that students can identify diverse career directions, seek information about the labor market and educational system, attain relevant qualifications for their vocations, and develop a plan for their future.Originality/value: Micro-credential programs are short and focused educational programs that offer specialized knowledge and skills in a particular area. These programs are becoming increasingly popular in the modern workforce to upskill or reskill quickly and efficiently. However, lack of empirical evidence is the ultimate gap in determining the importance of micro-credential learning; as the limited literature is unable to determine the importance of MCL on students' perceived employability. Thus, the study identifies the impact of micro-credential learning on students' perceived employability.

1 October 2021 in Computers in Human Behavior
Verified
Journal Article
Closed access
AUAsad Ullah
Asad Ullah
QZQingyu Zhang
Qingyu Zhang
MAMansoora Ahmed
Mansoora Ahmed

2 May 2019 in Social Behavior and Personality: an international journal
Verified
Journal Article
Closed access
XLXuHui Li
XuHui Li
MLMingze Li
Mingze Li
JFJingtao Fu
Jingtao Fu
AUAsad Ullah
Asad Ullah
In recent years, a bottom-up leadership style has received considerable attention from researchers. However, few empirical studies have been conducted to explore the link between leader humility and employee voice. Drawing on role theory, in this study we examined the relationship between leader humility and employee voice. Using data from 222 employees and their leaders, our results revealed that leader humility was positively related to employee voice. Voice-role conception fully mediated this relationship. Further, we delineate how employees’ regulatory focus moderates the mediated relationship between leader humility and voice, such that when an employee has a high promotion focus or low prevention focus, leader humility will be more positively related to voice via voice-role conception. These findings will provide guidelines for managers promoting employee voice.