Prof. Asif is currently a professor of marketing and supply chain management at King Abdul Aziz University in Saudi Arabia. Before his current position, Dr. Salam served at several Canadian universities, including Ryerson University, the University of the Fraser Valley, and Mount Allison University. In 2004, he earned a doctorate in business administration. His academic research focuses on interdisciplinary issues in marketing and supply chain management, buyer-supplier relationships, sustainability, corporate social responsibility in purchasing and supply chain management, health care logistics, lean and agile logistics, and humanitarian disaster logistics.