Present study examines Guntur Sannam chilli, a crucial agricultural product in Andhra Pradesh, revealing notable increases in cultivation area and production based on 30 years of data (1993–94 to 2022–23) attributed to technological advancements and better land management, after GI registration. However, the growth in productivity was slower, potentially due to various limitations. The analysis employed ARCH-GARCH and VAR models to explore price volatility, underscoring the significance of historical price trends, showing hike in prices of Guntur Sannam chilli, after attaining GI tag; for effective risk management. Despite observed fluctuations, the overall market conditions appear relatively stable. Policy recommendations emphasize targeted interventions aimed at enhancing productivity, addressing existing constraints, and stabilizing prices, thereby laying a solid foundation for informed policymaking and future research in this domain.

Little millet, a significant part of the Indian diet known for its health benefits. The study focuses the factors influencing Profit chain of little millet by FPO farmers, processor and retailers. The research focuses on Northern Tamil Nadu, analysing profitability for producers (75), processors (10), and marketers (10). A total sample of 95 respondents were surveyed using structured interview schedule. Key factors influencing profit chain were identified using multiple linear regression model. For producers, Nitrogen and Potash fertilizer positively impact profits, while labour and seed exhibit negative effects. Processors benefit from positive associations with labour and transport, and marketers' profits are linked to labour, transportation, and storage. The findings stress the need for strategic interventions to enhance the millet value chain, emphasizing the importance of efficient logistics. The study recommends policy measures to increase farmers' productivity and profits through incentives, farmer support extension, and innovative technologies, promoting a balanced diet, weight maintenance, and overall well-being while addressing economic aspects of millet production and distribution.

Agritourism is emerging as a key driver of rural livelihood sustainability, seamlessly blending agriculture with tourism to create economic, environmental and social benefits. This systematic literature review, conducted using the PRISMA framework, analyzes 1330 articles from the Scopus database, identifying 220 relevant studies. The review examines key aspects, including author keywords, co-authorship networks and international collaborations. The findings underscore the significant connection between agritourism and sustainable development, highlighting its crucial role in job creation, income diversification, environmental conservation and the preservation of cultural heritage. However, the development of sustainable agritourism, particularly in developing countries, faces substantial problems, including inadequate infrastructure, financial constraints and legal barriers. Overcoming these obstacles necessitates a collaborative approach involving governments, private investors and local communities. Strategic initiatives such as enhanced infrastructure, supportive regulations and financial incentives are capable of helping the sector expand. Furthermore, integrating technology, digital marketing and new business models may broaden agritourism's reach and effectiveness. Future studies should focus on ways to maximize the sector's potential, such as community-based initiatives, sustainable tourism models and cross-sectoral collaborations. With the right laws and joint efforts, agritourism has the potential to be a transformative force, promoting economic resilience, environmental preservation and long-term sustainability in rural communities worldwide.

India’s fisheries sector represents a vital component of its propelling Blue Economy system, as they offer significant economic returns, social development and nutritional security but face immense sustainability issues. In Financial year 2022-23, the fisheries sector generated a total output of 14.16 million tonnes, sustaining approximately 14.5 million livelihoods nationwide. The sector contributed ?2.12 lakh crore ($25.5 billion) to the national Gross Value Added (GVA), representing 0.96 % of the aggregate economy and 5.23 % of the agricultural GVA. These metrics underscore the sector’s significant socioeconomic footprint within India’s broader economic framework. India also achieved an increase in international trade value by exporting seafood worth $7.08 billion further enhancing India’s position in global trade markets. Despite the development, the sector is still at high risk due to over-excessive fishing, harsh climate changes and inadequate infrastructure which threaten its sustainability. This article integrates economic concepts, in-depth statistical analysis and policy review to evaluate the sustainable development of fisheries while still proposing some initiatives for its sustainable growth. The examination encompasses economic benefits, social and nutritional roles, environmental factors, new technologies, implemented policies, regional differences and future trends. This article aims to highlight the importance of strategies that promote economic development and environmental conservation, thereby enhancing resilience against potential threats while maximizing the region’s contribution to India’s Blue Economy.

This study investigates brand competitiveness and consumer preferences for milk and milk-based products like curd, ghee, butter, sweets, paneer, etc. utilizing Factor Analysis and Multi-dimensional Scaling (MDS) to provide insights into key dimensions influencing brand perception. Factor Analysis identified five critical dimensions that together explain 70.67% of the total variance in brand competitiveness. These dimensions include Best Brand and Customer Satisfaction (18.25%), Quality, Brand Trust and Awareness (14.47%), Price-Value Perception, Availability and Packaging (14.14%), New Products and Health/Nutrition (12.56%) and Loyal Customers and Recommendations (11.23%). The findings emphasize that Brand Reputation, Customer Satisfaction, Quality and Brand Trust are crucial in shaping brand competitiveness, underscoring the importance of meeting consumer expectations. In parallel, MDS analysis mapped consumer perceptions of eight milk brands, highlighting those brands like Tirumala, Sreeja and Sri Venkateswara are positively viewed in terms of value and taste. Conversely, brands such as Vijaya, Arokya, Heritage and Dodla received lower ratings; this suggests a gap between their price and quality or taste of their offerings. These insights are valuable for brands aiming to enhance their market position and align more closely with consumer preferences.

Vegetable production is constantly affected by both biotic and abiotic factors. Protected cultivation technology enables farmers to grow vegetables year-round in controlled environments. High initial investment, technical skills, and huge maintenance costs, as well as environmental impacts, are some of the limitations of protected cultivation. A study was conducted to gain further insights into the cost of vegetable cultivation in protected cultivation and to understand the current status, practices, challenges, and needs of farmers who use or intend to use this technique. Information was collected from a Tomato farmer involved in the protected cultivation of tomatoes. An open-ended interview method was used in this study. This study was conducted in the Thondamuthur Block of Coimbatore District. The study noted that budgetary constraints, inadequate logistics, and storage facilities for accessing far-off markets decreased farmers' incomes. The results of the study can be used to promote the protected cultivation of vegetables and inform policy interventions.