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Prof. Gourav Roy

Marketing, Mudra Institute of Communications Ahmedabad

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0000-0003-0356-1789

Research Keywords & Expertise

Gamification

Marketing

Consumer behavior.

Strategic marketing pl...

Digital marketing and ...

Co-authors
7
Amrita Chakraborty
Amrita Chakraborty
MICA
Jagdish N. Sheth
Department of Marketing, Emo...
Parth Salunke
MICA, India
Varsha Jain
AGK Chair Professor, MICA Ah...
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