This study investigates the influence of temporal landmarks on nostalgic consumption through the mediating role of the need to belong. In particular, the study identifies end landmarks as one of the triggers of landmarks, a phenomenon that has not been studied in the existing nostalgic consumption literature. The research is composed of one pilot study and three experiments to test our research hypotheses. The results show that end temporal landmarks trigger feelings of nostalgia, which leads to nostalgic consumption through the need to belong. This study underscores the mediating role of the need to belong, which plays an important role in leading to nostalgic consumption. Building upon theoretical perspectives on the need to belong, our study enriches the research literature by linking extreme consumer emotional statuses, such as social anxiety, to the consumer need to belong, showing that consumer nostalgic consumption can become a coping strategy that counteracts these negative feelings and helps in regaining connection and supporting social relationship networks. Marketers may use the signs of end temporal landmarks to increase consumers’ nostalgia, which, in turn, will enhance consumers’ need to belong and thus lead to the purchasing and consumption of nostalgic products.

Meat quality traits are very important in the poultry industry. To identify single nucleotide polymorphisms (SNPs) and candidate genes affecting meat quality traits, a genome-wide association study was performed using the Illumina chicken 60K SNP beadchip in Jinghai yellow chicken. Four meat quality traits were measured. Two SNPs reached 5% Bonferroni genome-wide significance (P < 1.8E-6) and 7 SNPs reached "suggestive" genome-wide significance (P < 3.59E-6) with meat quality. These SNPs were located nearby or in 7 candidate genes, including CBLN2, HPGDS, SETD2, and ANKRD46, among others. A total of 5650 haplotpyes were established and only 1 was found to be associated with fat content in leg muscle. These results indicate that the 9 SNPs and 7 genes are important candidate markers and may influence meat quality traits in chicken.

AI is considered a key driver of industrial transformation and a strategic technology that will shape future development. With AI services continuing to permeate various sectors, concerns have emerged about the ethics of AI. This study investigates the effects of different types of AI services (mechanical, thinking, and affective AI services) on consumers’ attitudes through offline and online AI service experiments. We also construct a model to explore the mediating roles of identity threat and perceived control. The findings reveal that mechanical AI services negatively affect consumers’ attitudes while thinking and affective AI services have a positive effect. Additionally, we explore how consumers’ attitudes vary across different service scenarios and ethical judgments (utilitarianism and deontology). Our findings could offer practical guidance for enterprises providing AI services.

Purpose: This study aims to examine how cultural heritage brands navigate deglobalization pressures through a novel hybrid framework that integrates physical and digital dimensions. Design/methodology/approach: The research employs a qualitative case study methodology, applying life cycle theory and grounded theory analysis to examine temple fair’s brand evolution from 2011 to 2024. Data collection included participatory observation, in-depth interviews and archival analysis of festival documentation. Findings: The analysis reveals four distinct stages in cultural heritage brand development: cultural foundation (2011–2013), digital transformation (2014–2016), global recognition (2017–2019) and strategic adaptation (2020–2024). Digital innovation and strategic adaptation emerge as critical mechanisms for balancing cultural heritage preservation with global audience engagement. Practical implications: The findings provide actionable insights for cultural heritage brand managers seeking to develop resilient, adaptive and globally resonant brand strategies while preserving authentic cultural elements. Originality/value: The study introduces the concept of cultural brand resilience and develops a novel framework demonstrating how localized authenticity and digital outreach enable heritage brands to thrive amid deglobalization. This bridges a gap in understanding how cultural heritage brands maintain relevance in shifting global dynamics.

In this era of information explosion, users tend to be bombarded with overloading information, which increasingly deteriorates the validity of traditional advertising. Fortunately, the emergence of native advertising, a brand-new form in this area, has effectively alleviated this dilemma. However, due to its rapid development, there still exist some unresolved problems. Based on the theory of perceived value, this paper analyzes the data by means of questionnaire survey, explores the impact of native video ads on users’ purchasing intention and moves on to offer some suggestions for its development.