Wilson Fernando Guerra Regalado is a distinguished academic and professional with a solid background and experience in aeronautical administration, logistics, and strategic business administration. He obtained his bachelor's degree in Aeronautical Administration from the University of the Armed Forces ESPE (Ecuador) in 2009. Subsequently, he expanded his knowledge with a Master's in Logistics Management from the University of La Rioja (Spain) in 2018 and completed his Ph.D. in Strategic Business Administration at CENTRUM, the business school of the Pontifical Catholic University of Peru, in 2023. Since 2009, Wilson has worked in the Ecuadorian Air Force, where he has held various roles that have strengthened his experience in and knowledge of logistics management and consumer behavior. His career in the Air Force has allowed him to apply advanced theories and practices in logistics, contributing to the efficiency and effectiveness of air operations in Ecuador. His research focuses on critical areas, such as logistics management and consumer behavior. In the field of logistics management, he is interested in optimizing processes and resources to improve the supply chain and the distribution of goods and services. Regarding consumer behavior, he studies the dynamics and trends that influence purchasing decisions, aiming to develop strategies that better meet market needs.