Maria João Cunha is an associate professor at the ISCSP – University of Lisboa. She is sub-director and integrated researcher of CIEG (Interdisciplinary Centre for Gender Studies) in matters related to gender and communication. She graduated in Social Communication and obtained her Master in Sociology degree from ISCSP, ULisboa. She obtained her PhD in Communication Sciences, specializing in Sociology of Communication with a thesis about media representations and body image impacts. She was the co-coordinator of the Gender and Sexuality section of the Portuguese Sociological Association until 2018 and Executive Vice-president of Obercom, the National Communication Observatory. She is a reviewer for scientific journals in communication and gender, and an author of scientific papers and books such as “Estudos de Imagem” [Studies of Image] (2021), “Corpo e Imagem na Sociedade de Consumo [The body and image in consumption society]” (2014), and “Sociologia da Comunicação [Sociology of Communication]” (2011), among others. Currently, she is coordinating the Portuguese team for the Women in PR thematic network in EUPRERA, coordinated by Dr. Martina Topic.