Stephen Oduro

Dr. Stephen Oduro


Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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26 January 2021 in European Journal of Innovation Management
Verified
Journal Article
Closed access
SOStephen Oduro
Stephen Oduro
GMGuglielmo Maccario
Guglielmo Maccario
ANAlessandro De Nisco
Alessandro De Nisco
Purpose: This paper examines the status and evolution of green innovation research from 1948 to 2018.Design/methodology/approach: Using a systematic review of 293 peer-reviewed scholarly articles, the authors classify journal outlets, publication trends, research methods (research type, approach, design), themes/topics focus, country and regional distribution and theoretical perspectives, identifying main trends. They apply mixed methodologies, integrating both content and descriptive analyses.Findings: Results reveal the following critical conclusions: (1) publication trends disclose a steady growth of interest in green innovation research in the last decade (2011–2018), with most of the articles appearing in top-ranked journal outlets; (2) empirical studies involving quantitative surveys dominate the field over other methods like experiments, case studies (qualitative) and conceptual models; (3) research themes/topics are multi-perspectives, covering management and strategic dimension of green innovation (e.g. green innovation integration and adoption strategy; collaboration and networking in green innovation; green innovation management systems, green supply chain management, etc.), performance (financial, non-financial and both), drivers/antecedents and consumer green behavior; however, the “management and strategy” papers are by far higher; (4) studies are preponderately multi-country focused, concentrated in Europe and Australasia, with a low concentration in emerging markets like Africa and South America; And (5) the field lacks the adoption and development of novel theories. So far, the research fields principally focus on the “Porter hypothesis” and resource-based view in terms of the theory-driven studies. Based on these findings, knowledge gaps are identified, as are limitations and actionable agenda for future research.Originality/value: As the first systematic review to adopt a comprehensive, holistic approach in synthesizing and summarizing research vis-à-vis the phenomenon of green innovation, the study offers practitioners and researchers an insightful understanding of the relevant issues that have been investigated on green innovation, thereby anchoring the evolutions for further sustainable-oriented research and improvement in management practices.

16 September 2023 in Technovation
Verified
Journal Article
Open access
SOStephen Oduro
Stephen Oduro
ANAlessandro De Nisco
Alessandro De Nisco
GMGiada Mainolfi
Giada Mainolfi

14 May 2024 in European Journal of Innovation Management
Verified
Journal Article
Open access
PDF file
SOStephen Oduro
Stephen Oduro
Purpose: The study aims to build upon the Resource-based view of the firm (RBV) and Dynamic Capability Theory (DCT) to perform a meta-analysis on the eco-innovation/SMEs’ sustainable performance relationship.Design/methodology/approach: Employing a psychometric meta-analytic approach with a random-effects model, the study examines a sample of 134,841 SMEs covering 99 studies and 233 study effects. Subgroup and meta-regression analysis were used to test the study`s hypotheses in Comprehensive Meta-Analysis (CMA) statistical software.Findings: Results unveil that the average impact of eco-innovation on SMEs` sustainable performance is positively significant but moderate. Moreover, it was found that eco-process, eco-product, eco-organizational, and eco-marketing innovations positively influence SMEs’ sustainable performance, but the impact of eco-organizational innovation is the strongest. Findings further reveal that eco-innovation positively influences economic, social, and environmental performance, but its effect on social performance is the largest. Moreover, our findings reveal that contextual factors, including industry type, culture, industry intensity, global sustainable competitive index, and human development index, moderate the eco-innovation/SMEs’ sustainable performance relationship. Lastly, methodological factors, namely sampling technique, study type, and publication status, account for study-study variance.Practical implications: Our findings imply that investing in eco-innovation is worthwhile for SMEs. Therefore, CEOs/managers of SMEs must adopt eco-innovation initiatives by establishing a sustainability vision, developing employee environmental development and training, building a stakeholder management system, and promoting employee engagement in sustainability activities.Originality/value: The study develops a holistic conceptual framework to consolidate the distinct types of eco-innovation and their association with the sustainable performance of SMEs for the first time in this research stream, thereby resolving the anecdotal results and synthesizing the fragmented literature across culture, discipline, and contexts.

25 August 2023 in Marketing Intelligence & Planning
Verified
Journal Article
Open access
PDF file
MMMichela Cesarina Mason
Michela Cesarina Mason
SOStephen Oduro
Stephen Oduro
RURana Muhammad Umar
Rana Muhammad Umar
GZGioele Zamparo
Gioele Zamparo
Purpose: The purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1) examine the extent to which consumption values influence consumer behavior and (2) to explore contextual and methodological factors that may account for between-study variance in the focal relationship.Design/methodology/approach: The study employs a random-effects model and psychometric meta-analysis approach to examine 82 studies with 297 effect sizes in 34 countries between 1991 and 2022, inclusive.Findings: Results reveal that consumption values have a positive significant and moderate effect on consumer behavior. Moreover, emotional value is the most influential predictor of consumer behavior, while social value is the weakest. Furthermore, the study's findings show that some contextual and methodological factors moderate the relationship between consumption values and consumer behavior.Practical implications: The findings highlight that managers can work on consumption values to prompt positive consumer responses like attitude, intention, satisfaction and overall value perception. However, managers must consider that the relevance of the consumption values depends significantly on the outcome variable and the context, which calls for a tailored-made marketing strategy to appeal to consumers' diverse needs and wants.Originality/value: Besides providing empirical evidence of the broad validity of the TCV, this study is the first meta-analytic review of the TCV, which integrates several insights to provide valuable research directions for future researchers and insightful implications for practitioners.

8 November 2023 in Journal of Product & Brand Management
Verified
Journal Article
Open access
PDF file
SOStephen Oduro
Stephen Oduro
ANAlessandro De Nisco
Alessandro De Nisco
LPLuca Petruzzellis
Luca Petruzzellis
Purpose: This study aims to draw on cue utilization and irradiation theories to: determine the extent to which country-of-origin image and its sub-dimensions exert an aggregate and relative influence on consumer brand evaluations; and identify the contextual and methodological factors that account for between-study variance in the focal relationship. Design/methodology/approach: A random-effects model was used to examine 166 empirical articles encompassing 499,563 observations, and 282 effect sizes from 1984 to 2020 using Comprehensive Meta-Analysis software. Findings: Results show that country-of-origin image has a positive, moderate effect on consumer brand evaluations. Moreover, findings reveal that each dimension of country-of-origin image – general country image, general product country image, specific product country image and partitioned country image – significantly influences consumer brand evaluation, but the effect of general product country image is the largest. What’s more, the aggregate impacts of country-of-origin image on consumer brand evaluation – brand commitment, brand-specific associations and general brand impressions – show that the effect on brand commitment is the largest. Finally, findings show that contextual factors (brand source, product sector, culture [individualism vs collectivism], brand origin continents and respondents’ continent) and methodological factors (cues, sampling unit, publication year and sample size) significantly account for between-study variance. Originality/value: This study provides the first meta-analytic review of the relationship between country-of-origin image and consumer brand evaluation to help clarify mixed findings and balance out the literature, which has only seen quantitative reviews on product evaluation and purchase decisions.

26 July 2021 in Journal of Small Business & Entrepreneurship
Verified
Journal Article
Closed access
SOStephen Oduro
Stephen Oduro
LBLara Bruno
Lara Bruno
GMGuglielmo Maccario
Guglielmo Maccario
Scholarly discourses on CSR in SMEs are rapidly growing in volume in recent years; yet knowledge in this field of inquiry is fragmented across scientific journals, sectors, disciplines, and cultural and geographical contexts. This study aims to synthesize and summarize the divergent literature by proposing a state-of-the-art review for a period of 50 years (1970–2019). Using a systematic review, specifically content and cross-analyses techniques, we reviewed 166 scholarly articles, categorizing them into journal outlets, publication trends, research methods, themes of study, geographical and sectoral distributions, and theoretical usage to identify significant trends in the field. Findings show that (1) CSR research in SMEs is rapidly growing with over 136 peer-reviewed articles published in the last decade, appears significantly in top tier journals, and empirically based; (2) quantitative surveys and panel study designs dominate the field over other methodological designs such as qualitative case studies and conceptual models; (3) firm performance (financial, non-financial, and both) is the topic/theme frequently investigated, followed by drivers/antecedents, perception/knowledge awareness, and CSR green practice and ethics, in that order (4) studies are preponderately Europe-centric, multi-sectoral, and atheoretical; (5) there is a limited adoption and development of novel theories and linkage between the conceptual and empirical studies. These results shed significant insights on the theoretical, methodological, and contextual landscapes of CSR research in SMEs, thereby offering a synthesis of the fragmented knowledge in this vital research stream to researchers and journal editors, and tutors whose curriculum includes CSR. The study concludes with managerial insights about CSR adoption mechanisms for SME executives and practitioners and an innovative and relevant research agenda for future researchers.