Guomari fortress in eastern Qinghai Province exemplifies vernacular architecture shaped by multiethnic interaction, environmental adaptation, and localized defense strategies. Originally a Ming Dynasty military-agricultural outpost, it evolved into a Tu ethnic settlement. Fieldwork, including architectural surveys and spatial analysis, identified a three-tiered defensive system: (1) strategic use of terrain and rammed-earth walls; (2) labyrinthine alleys with L-, T-, and cross-shaped intersections; and (3) interconnected rooftops forming elevated circulation routes. Courtyards are categorized into single-line, L-shaped, U-shaped, and fully enclosed layouts, reflecting adaptations to terrain, ritual functions, and thermal needs. Architectural features such as thick loam-coated walls and flat roofs demonstrate climatic adaptation, while the integration of Han timber frameworks, Tibetan prayer halls, and Tu decorative elements reveals cultural convergence. Traditional craftsmanship, including carved wooden scripture blocks and tsampa-based murals, is embedded within domestic and ritual spaces. The fortress’s circulation patterns mirror Tibetan Buddhist cosmology, with mandala-like alleys and rooftop circumambulation routes. These findings offer insights into vernacular resilience and inform conservation strategies for multiethnic fortified settlements.

This study presents a cross-cultural comparison of two fortified residences—Palazzo Farnese in Italy and Dong’s Fortified Compound in China—through a triadic analytical framework encompassing architectural form, symbolic ornamentation, and public perception. By combining field observation, iconographic interpretation, and digital ethnography, the research investigates how heritage meaning is constructed, encoded, and reinterpreted across distinct sociocultural contexts. Empirical materials include architectural documentation, decorative analysis, and a curated dataset of 4947 user-generated images and 1467 textual comments collected from Chinese and international platforms between 2020 and 2024. Methods such as CLIP-based visual clustering and BERTopic-enabled sentiment modelling were applied to extract patterns of perception and symbolic emphasis. The findings reveal contrasting representational logics: Palazzo Farnese encodes dynastic authority and Renaissance cosmology through geometric order and immersive frescoes, while Dong’s Compound conveys Confucian ethics and frontier identity via nested courtyards and traditional ornamentation. Digital responses diverge accordingly: international users highlight formal aesthetics and photogenic elements; Chinese users engage with symbolic motifs, family memory, and ritual significance. This study illustrates how historically fortified residences are reinterpreted through culturally specific digital practices, offering an interdisciplinary approach that bridges architectural history, symbolic analysis, and digital heritage studies.

Museum-grounded generative-AI guides can extend heritage interpretation from information delivery to a participatory encounter that connects what visitors understand, experience, and intend to protect. Existing research, however, rarely distinguishes whether system affordances are associated with desirable outcomes, predictively important, or necessary for those outcomes to reach high levels. Drawing on the stimulus–organism–response framework, this study develops an integrated model of how dialogic, epistemic, social, cultural, adaptive, and participatory affordances relate to perceived heritage-value enhancement, flow, stewardship self-efficacy, and pro-heritage stewardship intention. Post-interaction evidence from adults reporting prior Jinghui use was examined through partial least squares structural equation modeling, artificial neural networks, a matched Basis-KAN predictive benchmark, and necessary-condition analysis. The findings identify outcome-specific profiles: responsive dialog is prominent for perceived value enhancement; visitor agency has the highest mean ANN importance for flow; epistemic transparency and cultural authenticity are closely ranked for self-efficacy; and perceived value enhancement and flow retain necessity evidence for stewardship intention. The direct value-enhancement–self-efficacy path is unsupported. Close coefficient differences do not establish superior design features, and ANN ranks vary across fitted runs. Comparison of nonlinear importance with held-out prediction further shows that a flexible representation does not automatically yield stronger predictive performance. By linking accountable system design to visitors’ meaning-making and stewardship motivation, this study provides an evidence-informed foundation for designing museum generative AI as public interpretive infrastructure that connects cultural accountability with informed participation in heritage stewardship.

Archaeological sites with limited surface visibility and low spatial legibility often depend on presentation systems to communicate historical functions and heritage meaning. Using the Site of Xuanquan Posthouse as a case study, this study examined how visual attention and visitor perceptions jointly inform the interpretive effectiveness of such low-visibility archaeological sites. A complementary two-stage quantitative design was adopted. First, 20 adults viewed 12 static presentation images, and visual attention was compared across eight categories of information. Second, 252 valid questionnaires were analyzed using partial least squares structural equation modeling (PLS-SEM) and importance–performance map analysis (IPMA). Archaeological remains, reconstructed architecture or models, and digital media generally showed shorter time-to-first-fixation values and greater cumulative visual attention, whereas explanatory text, diagrams and maps, and bamboo and wooden slip documents were less visually prominent. Interpretation quality, perceived authenticity, and exhibition experience quality were all positively associated with perceived heritage understanding and perceived interpretation effectiveness, with heritage understanding playing a central mediating role. The findings indicate that effective presentation should connect visually prominent entry points with explanatory, spatial, and evidentiary information so that visitors can progress from recognizing physical remains to understanding their historical functions and heritage significance.