Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.

Hygroinduced motion is a fundamental process of energy conversion that is essential for applications that require contactless actuation in response to the day–night rhythm of atmospheric humidity. Here we demonstrate that mechanical bistability caused by rapid and anisotropic adsorption and desorption of water vapour by a flexible dynamic element that harnesses the chemical potential across very small humidity gradients for perpetual motion can be effectively modulated with light. A mechanically robust material capable of rapid exchange of water with the surroundings is prepared that undergoes swift locomotion in effect to periodic shape reconfiguration with turnover frequency of <150 min⁻¹. The element can lift objects ∼85 times heavier and can transport cargos ∼20 times heavier than itself. Having an azobenzene-containing conjugate as a photoactive dopant, this entirely humidity-driven self-actuation can be controlled remotely with ultraviolet light, thus setting a platform for next-generation smart biomimetic hybrids.

The aim of this study is to perform a meta-analysis which analyses the individual research findings which pertain to the relationship between self-efficacy, employee motivation and work related performance of the employee. From the results of the study it is observed that self-efficacy theory can be applied for work related performance in terms of motivating different employee related facets as well as organizational pursuits. In this study the researcher has attempted to assess the influence of self-efficacy on the performance of individuals at workplace and the mechanism by which self-efficacy of an individual determines his/her work related performance and motivation. Thus, it becomes necessary to identify the practical implications of the outcomes related to improving employee self-efficacy in order to motivate them and improve their performance.

There is a great deal of increase in the adoption of environment management systems by the corporate sector. Literature has given importance to adoption of environmental practices as a key objective of organizational functioning making it important to identify with the support of human resource management practices. Today there is debate and uncertainty associated with how green management principles can be implemented effectively amongst the workforce of the organization. This review article identifies how corporations today develop human resource policies for promoting environment management initiatives.