This study endeavors to investigate the application of machine learning in behavioral economics and behavioral finance to represent a profile of studies conducted in this field. To accomplish this task, 90 scientific studies were systematically extracted between 2000 and June 1, 2020. Utilizing the text analysis techniques and related statistical methods, the abstracts of the extracted studies were reviewed and analyzed. First, it was found that attention to this field has developed in recent years with an accelerating trend. Second, it was demonstrated that specialized journals have also bestowed more curiosity in these studies than in the past by publishing more relevant studies. Third, results revealed that machine learning has been applied in areas such as investor sentiment, decision making, consumer behavior, trading strategies, game theory, and other areas in the field of behavioral economics and behavioral finance. In this regard, the application of machine learning has included techniques such as support vector machine, regression, neural networks, random forest, and so on. Despite the expanding consideration adjusted to this field by researchers and specialized journals, there are still many research gaps in this field. Accordingly, there is a relatively significant distance until fully unleashing the superior powers of machine learning, like prediction and classification in behavioral economics and behavioral finance. Finally, this research completed its mission by suggesting implications for the future of this field based on the acquired outcomes.

This article investigates the perspectives of managers on green marketing strategies in the oil and gas industry, a critical global concern given that a significant portion of historical industrial greenhouse gas emissions can be traced back to a few oil and gas companies. Employing Q methodology and its subjective operant theory for a nuanced qualitative and quantitative approach, the research builds a Q-sample through a literature review and in-depth interviews with nine experienced Iraqi managers. The P-sample includes 20 senior, middle managers, and supervisors in Iraq’s oil and gas sector. The study identifies five distinct viewpoints among Iraqi managers regarding green marketing strategy adoption: (1) opponents and skeptics; (2) environmental advocates; (3) public opinion advocates; (4) government adherents; and (5) forward-thinking visionaries. The findings contribute valuable insights into the challenges and opportunities associated with implementing green marketing strategies in a region marked by environmental concerns and economic imperatives. This research not only enhances understanding but also informs policymaking, guides businesses in formulating more effective sustainable strategies, and encourages environmental responsibility within the Iraqi corporate landscape.

The purpose of this study is to develop an ethical marketing model for non-profit universities in Iraq. A qualitative approach, specifically the strategy of grounded theory, is used. The research began with in-depth interviews with 15 nonprofit university administrators, staff, and marketing experts to develop the initial model. Then, using the grounded theory research strategy, the steps of open, central and selective coding were completed and the initial model of the research was obtained. Based on this model, the research findings were categorized into groups of causal conditions, central phenomena, contextual factors, intervening conditions, strategies and consequences of ethical marketing. The central phenomenon in this mixed study is ethical marketing, which is influenced by several causal conditions such as: increased awareness and social demand, competition in the educational market, and legal and regulatory pressures. The findings of this study contribute to the development of an ethical marketing framework suited to the unique context of non-profit universities in Iraq. The purpose of this framework is to enhance their marketing strategies and promote their social and educational missions.

Objectives: The main objective of this study is to determine the modern trends of media and their impact on tourism marketing in the city of Karbala, specifically focusing on the role of tourism offices and companies. The study aims to assess the extent to which these media trends influence the operations and performance of tourism offices and companies, identifying both present and absent aspects. Methods: The study conducted interviews with 15 tourist offices, including managers, experts, and employees, and distributed questionnaires to gather data. The analysis relied on the Statistical Package for the Social Sciences (SPSS) system to identify the most important modern means of tourism marketing. Additionally, a field study was conducted to examine how tourism offices and companies utilize media in their interactions with customers. Results: The study found several key results: 1.Modern media trends have become integral to the operations and performance of tourism offices and companies in Karbala. 2.Social media emerged as the most prominent modern media trend in tourism marketing, surpassing other trends such as analyzing customized messages, creating content, implementing tourism marketing strategies, improving websites, collaborating with influencers, and virtual tourism. This highlights the significant role of modern media, particularly social media, in developing and marketing tourism content for Karbala. Conclusion: In conclusion, the study demonstrates the vital role of modern media, especially social media, in tourism marketing for the city of Karbala. The findings underscore the importance of leveraging these media trends to enhance the visibility and attractiveness of tourism offerings. By embracing modern media strategies, tourism offices and companies can effectively engage with customers and promote Karbala as a desirable tourist destination.

In the contemporary business environment, managers face ethical challenges that require making decisions that go beyond traditional operational considerations to include principles of rightness and ethics. Marketing is one of the most vulnerable areas to ethical abuses in organizations, as it represents an interactive interface that brings together customers and other stakeholders. Studying marketing ethics requires a multidimensional approach that includes individual, organizational, and social aspects. Accordingly, this research aims to develop an ethical marketing model that is suitable for non-profit universities in Iraq. The study included professors and experts from non-profit universities in Iraq as a statistical community. 215 samples were collected using the available non-probability method. The results showed that the ethical marketing mix is affected by several main factors such as increased social awareness, societal demand, competition in the education market, and legal and regulatory pressures. This research contributes to building a practical framework for ethical marketing in the context of non-profit universities in Iraq, which enhances their marketing strategies and their social and educational role. The results of structural equation modeling using Smart PLS program indicate confirmation of most of the relationships proposed in the research model. The study showed that adopting ethical marketing, taking into account the economic, cultural, political and social conditions in Iraq, represents a strategic option to support non-profit universities, ensure their sustainability and enhance their competitiveness. The results of this research show the importance of scientific planning and efficient resource management to ensure the success of non-profit universities and enhance their educational and social mission.