With the rapid development of economics and social businesses, users’ business demand has changed a lot. More and more people want to personalize their business modes so that they can get better experiences in business and learning activities. The key factor of personalized business mode is to consider users’ individual needs on business activities, so that users can receive differentiated services. Users’ satisfaction on personalized services will effectively improve the consuming experience of users, which is helpful for business organizations to strengthen their competitive power in business environments. However, will users wish to participate in personalized businesses? This is a crucial issue for developing personalized businesses. Aiming to solve this problem, this paper analyzes the major factors influencing user acceptance of personalized business modes. Then, we propose a research model that enhances the TAM (Technology Acceptance Model) model with trust and attitude to depict the influence from several variables to user acceptance of personalized business modes. Further, we use the structural equation method to conduct an empirical analysis on questionnaire data from the Internet. The results in terms of many kinds of data analysis show that trust and the TAM factors (perceived usefulness and perceived ease of use) have significant influence on user acceptance of personalized business modes. In addition, there are partial intermediate relationships existing among the factors of the research model.
The development of material science in the manufacturing industry has resulted in a huge amount of material data, which are often from different sources and vary in data format and semantics. The integration and fusion of material data can offer a unified framework for material data representation, processing, storage and mining, which can further help to accomplish many tasks, including material data disambiguation, material feature extraction, material-manufacturing parameters setting, and material knowledge extraction. On the other side, the rapid advance of information technologies like artificial intelligence and big data, brings new opportunities for material data fusion. To the best of our knowledge, the community is currently lacking a comprehensive review of the state-of-the-art techniques on material data fusion. This review first analyzes the special properties of material data and discusses the motivations of multi-source material data fusion. Then, we particularly focus on the recent achievements of multi-source material data fusion. This review has a few unique features compared to previous studies. First, we present a systematic categorization and comparison framework for material data fusion according to the processing flow of material data. Second, we discuss the applications and impact of recent hot technologies in material data fusion, including artificial intelligence algorithms and big data technologies. Finally, we present some open problems and future research directions for multi-source material data fusion.