As global awareness of animal welfare continues to rise, it has become essential to understand the factors that shape individual attitudes and consumption behaviors related to animal welfare. This study empirically investigates how pet ownership influences attitudes towards animal welfare and related consumption intentions among Chinese university students. Findings demonstrate that students from pet-owning households exhibit significantly more favorable attitudes and behaviors concerning animal empathy, awareness of animal welfare, willingness to purchase animal welfare certified products, and the willingness to pay a premium for animal welfare labels. Pet ownership fosters emotional resonance, enhancing empathy and perceptions regarding animal welfare, and influences preferences for animal welfare certified products through simulated consumer choices. By applying propensity score matching (PSM) to mitigate endogeneity concerns, this research advances theoretical discussions surrounding animal welfare attitudes and consumption behaviors. Looking ahead, the promotion of animal welfare should involve coordinated efforts across educational institutions, policy frameworks, and market mechanisms to cultivate a broader understanding and adoption of animal welfare principles.